Mango Mango Dessert: A Refreshing Twist on Asian-American Sweets

Mango Mango Dessert is a vibrant fast-casual concept known for blending traditional Hong Kong dessert culture with modern American flair. Since opening its doors in New York City in 2013, the brand has grown steadily, now boasting over 30 locations spread across 16+ states.

Its menu celebrates the sweet, tropical flavors of mango in various forms—ranging from fruit-forward desserts and refreshing bowls to warm soup treats, cakes, teas, and fresh juices. Franchise opportunities became available in October 2017, inviting entrepreneurs to join the brand either through single-unit or multi-unit development.

What sets Mango Mango Dessert apart is its fusion of cultural flavors. The concept masterfully combines East Asian dessert traditions with Western dessert trends, delivering a unique experience to a diverse customer base. The brand’s commitment to using fresh, premium ingredients—especially its namesake mango—keeps loyal fans coming back for more.

Training

Mang Mang Dessert provides a structured and multi-phase training program for franchisees. The types of training offered by the franchisor include:

1. Initial Training Program
   The Managing Owner and one designated manager must attend and successfully complete an initial training program before the business opens. This includes classroom and on-the-job training conducted at a designated facility in Flushing, New York. The curriculum covers topics such as marketing, food preparation, menu recipes, inventory management, customer service, and the Point of Sale system. The full program lasts approximately 120 hours.
2. System-Wide Training Courses and Seminars
   Franchisees are required to attend refresher courses or system-wide training programs designated by the franchisor. These may include additional seminars offered periodically and could be held in person or remotely via online conferencing. Franchisees bear all associated travel and accommodation expenses.
3. Ongoing Employee Training
   After completing the initial training, franchisees are responsible for providing ongoing training to all staff members to ensure adherence to franchisor standards. This ongoing training must conform to the franchisor’s specified format and content.

Territory Protection

Mang Mang Dessert grants franchisees a “Designated Territory,” typically a two-mile radius from the restaurant, though this can vary based on location specifics. This territory is noted in the Franchise Agreement and requires the franchisor’s approval.

However, the territory is not exclusive. The franchisor may operate or license other businesses within it, provided they use different trademarks, and can also sell within the area through online or direct channels.