Salty Paws Franchise FDD, Costs & Fees (2025)

Salty Paws: Innovating Pet-Friendly Ice Cream Experiences

Salty Paws is a unique franchise specializing in ice cream treats designed specifically for dogs. Founded in 2018 in Rehoboth Beach, Delaware, by Suzanne Goin, the company has its headquarters in the same city. Salty Paws began franchising in 2019, rapidly expanding its presence across the United States.

The franchise offers a variety of pet-friendly ice cream flavors, along with an assortment of dog biscuits and other canine treats. What sets Salty Paws apart is its commitment to providing safe, lactose-free ice cream options for dogs, ensuring that pets can enjoy a delightful and healthy indulgence alongside their owners.

By focusing exclusively on dog-friendly desserts and creating a welcoming environment for pet owners and their furry companions, Salty Paws differentiates itself from traditional ice cream parlors and pet stores. This niche market approach has allowed the franchise to carve out a distinctive identity within the competitive pet industry.

Training

Salty Paws provides comprehensive training programs to franchisees to ensure proper operation and compliance with brand standards. The training programs include the following:

1. Initial Training Program: A ten-day training program is provided at the corporate headquarters or another designated location. It is designed for the franchisee, owners, or managers to complete before opening the business.
2. Self-Study Program: Immediately after signing the Franchise Agreement, franchisees receive self-study materials to prepare for the initial training.
3. Operations Manual Training: Franchisees are trained on using the Operations Manual, which covers day-to-day operations, advertising, and promotional strategies.
4. Refresher Training: Additional or advanced training programs are available for franchise owners and managers throughout the franchise agreement term.
5. Continuing Education: Salty Paws provides ongoing learning opportunities, including seminars, workshops, and annual conferences, either in-person or via online platforms like webinars.
6. Training for Additional Franchise Locations: If a franchisee opens a second or subsequent location, specific training programs may be available at the franchisee's expense.

Territory Protection

Salty Paws provides its franchisees with a protected territory, ensuring they have exclusive rights within a specified geographic area. The protected territory is typically defined as a specific distance, such as up to three miles in any direction from the business location.

This area is determined by topographical features and population density, providing flexibility for more densely or sparsely populated regions. While Salty Paws grants territory protection, it is not exclusive, meaning the franchisor retains the right to operate company-owned stores or authorize other franchises outside the designated protected area.

Franchisees are also expected to adhere to restrictions, such as refraining from targeted marketing in another franchisee’s territory. The territory protection ensures that each franchisee operates within a fair and competitive framework.