EarthWise Pet Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Number of franchises

108

Investment required

$467,000 - $828,000

Revenue (AUV)

$755,000

Last 3 years unit growth

-28%

Initial franchise fee

$45,000

Operating Profit

17.7%

EarthWise Pet: Revolutionizing Holistic Pet Care Nationwide

Founded in 1977 in Westminster, California, EarthWise Pet has grown into a leading franchise dedicated to enhancing the lives of pets and their owners across the United States. With over four decades of experience, the company has expanded to more than 200 locally owned and operated locations, each committed to providing personalized pet care services and products.

EarthWise Pet offers a comprehensive range of services and products designed to promote the overall well-being of pets. Their offerings include holistic pet food, pet toys and supplies, professional grooming, self-wash stations, dog daycare, and pet wellness education.

A distinctive feature of EarthWise Pet is their team of Certified Pet Dietitians and Nutrition Experts, who provide free nutrition consultations to help pet owners make informed decisions about their pets' diets.

What sets EarthWise Pet apart from competitors is their unwavering commitment to holistic pet care and education. They prioritize responsible pet adoption by partnering with local rescue organizations and do not sell pets in their stores. Additionally, their focus on species-appropriate nutrition, sustainability, and community engagement underscores their dedication to improving pet health and happiness nationwide.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$45,000
Initial Training Fee	$15,000
Utilities Deposits and Payments	$1,000 to $3,000
Furnishings, Fixtures and Equipment	$85,000 to $115,000
Computer Hardware, Customized Point of Sale System Software, and Other Software	$3,000 to $7,500
Security System	$1,000 to $3,000
Tenant Improvements	$150,000 to $400,000
Signage	$10,000 to $23,000
Franchise Premises Rent (deposit and 3 months)	$20,000 to $35,000
Initial Opening Inventory	$70,000 to $90,000
Travel and Living Expenses While Training	$1,000 to $5,000
Grand Opening Advertising	$15,000 to $20,000
Insurance – First 3 Months	$500 to $1,500
Additional Funds - 3 Months	$70,000 to $100,000
Total	$466,500 to $828,000

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Franchise Disclosure Document

Training

EarthWise Pet provides a comprehensive set of training programs for franchisees to ensure operational excellence and brand consistency. The types of training offered by the franchisor include the following:

Initial Training Program
This mandatory program must be completed at least 60 days before the store opening (or within 90 days of signing the agreement). It includes both remote and in-person training covering operational, marketing, management, and technical aspects. It typically includes:
- Welcome and Philosophy
- Site Selection
- Insurance Training
- Marketing/Advertising
- Product and Pet Nutrition
- Business Management
- POS System Usage
- Merchandising and Customer Service
- Services Training
Opening Assistance
A trainer is provided onsite for 3–5 days during the store opening. This support includes software training, merchandise display, product education, and use of the Operations Manual.
Retreats, Seminars, and Webinars
These are periodic and may be required or optional. They serve as refresher training and are held at designated locations or online. They often include updates and best practices for ongoing business improvement.

Territory Protection

EarthWise Pet offers a form of limited territorial protection to its franchisees. The franchisor agrees not to establish or authorize another retail shop using the principal trademark within the designated “Franchise Territory” as specified in the Franchise Agreement. This territory is generally determined based on driving mile radius and varies depending on urban density and demographic considerations.

However, EarthWise Pet does not grant an exclusive territory. Franchisees may still face competition from other franchisees, company-owned outlets, or alternative distribution channels such as internet sales and direct marketing. Furthermore, the franchisor reserves the right to sell similar products under different trademarks within the same territory without compensating the franchisee.