Dogtopia Franchise FDD, Costs & Fees (2024)
KEY FRANCHISE STATS
All you need to know about this franchise in a snapshot
Initial franchise fee
$49,500
Investment required
$608,000- $1,269,000
Dogtopia: Leading the Pack in Pet Care Innovation
Dogtopia is a leading pet services franchise that specializes in dog daycare, boarding, and spa services. Founded in 2002 in Virginia, Dogtopia was one of the early pioneers in the dog daycare industry, introducing a unique model that emphasizes safe and engaging environments for dogs.
The company began franchising in 2005 and has since grown to become one of the fastest-growing franchises in the pet industry.
Headquartered in Phoenix, Arizona, Dogtopia differentiates itself from other pet franchises through its focus on creating a subscription-based model for dog daycare, which ensures steady, recurring revenue for franchisees.
As of 2024, Dogtopia continues to expand rapidly, with plans to reach over 400 units by 2025. This growth is fueled by the increasing demand for professional pet care services, making it an attractive opportunity for franchisees looking to enter the thriving pet industry.
Initial investment
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
| Type of Expenditure | Amount |
| Initial Franchise Fee | $40,095 to $49,500 |
| Initial Training Fee | $0 to $2,000 |
| Initial Training Expenses | $1,000 to $5,000 |
| Utility & Security Deposits | $5,500 to $17,500 |
| Real Estate and Facility Coordination Fee | $15,500 to $44,500 |
| 3 Month’s Rent | $17,400 to $45,600 |
| Leasehold Improvements | $575,511 to $818,533 |
| Deductions for Landlord Contributions (Free Rent & TIA) | ($263,718) to ($177,493) |
| Furniture, Furnishings & Equipment | $22,003 to $29,764 |
| HVAC Equipment | $69,426 to $111,364 |
| Exterior Signage & Graphics | $9,000 to $28,500 |
| Interior Signage & Graphics | $13,500 to $24,500 |
| Microsite & Social Media Account Set Up Fee | $700 |
| Technology Systems | $8,300 to $32,600 |
| Technology Fees (pre-opening period) | $1,750 to $3,000 |
| Contact Center Fees (pre-opening period) | $0 to $1,050 |
| Air System | $500 to $2,000 |
| Initial Supply of Inventory and Operating Supplies | $14,598 to $19,723 |
| Grand Opening Marketing | $15,000 to $25,000 |
| Business Licenses & Permits | $2,000 to $44,000 |
| Insurance (3-months’ premium) | $1,200 to $3,000 |
| Professional Fees | $28,500 to $78,500 |
| Additional Funds (3 months after opening) | $30,000 to $60,000 |
| Total Estimated Initial Investment | $607,765 to $1,268,841 |
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Franchise Disclosure Document
Training
Dogtopia provides comprehensive training for its franchisees to ensure they are well-prepared to run their businesses successfully. The training program is structured to cover all aspects of operating a Dogtopia franchise, from the initial setup to ongoing operations.
- Initial Training: Franchisees participate in a 30-day training program that takes place both at the Dogtopia Support Office and at an existing Dogtopia location. This training includes everything from understanding the brand's core values to hands-on experience with daily operations, such as managing daycare, boarding, and spa services. It also covers customer service, safety protocols, and the use of Dogtopia’s proprietary technology systems.
- Grand Opening Support: After the initial training, Dogtopia provides extensive support during the grand opening of the franchise. This includes assistance with marketing, staffing, and operational logistics to ensure a smooth launch.
- Ongoing Support: Even after the franchise is up and running, Dogtopia continues to offer ongoing training and support. This includes regular updates on best practices, access to new training materials, and support from a dedicated Franchise Business Coach. Additionally, franchisees have access to Dogtopia's intranet, which offers a wealth of resources and a platform to connect with other franchisees.
- Specialized Training: Dogtopia also offers specialized training sessions focused on specific areas such as canine behavior, safety protocols, and advanced management techniques. This training is designed to help franchisees continually improve their services and stay ahead in the competitive pet care market.
Territory Protection
Dogtopia offers territory protection to its franchisees, ensuring that each franchisee has an exclusive area where no other Dogtopia franchise can operate. This protection is designed to help franchisees maximize their market potential and reduce competition within the brand, allowing them to build a strong customer base in their designated territory.
The size and specifics of the protected territory are typically outlined in the franchise agreement and are based on factors such as population density and market potential. This protection is a crucial aspect of Dogtopia's commitment to supporting its franchisees, enabling them to grow their business confidently within a secure market area.
