Fresh Coat Painters: Transforming Spaces with Precision and Care

Fresh Coat Painters is a leading residential and commercial painting franchise that was founded in 2004. Headquartered in Cincinnati, Ohio, Fresh Coat offers a comprehensive range of painting services, including interior and exterior painting for homes, businesses, and even government projects.

Fresh Coat began franchising the same year it was founded, leveraging its innovative business model that combines high-quality painting services with a focus on customer satisfaction.

What sets Fresh Coat apart from its competitors is its dual-market approach, allowing franchisees to serve both residential and commercial clients without additional fees for entering these markets. This flexibility, combined with a strong support system and marketing strategies, has enabled Fresh Coat to maintain a significant presence in the industry.

Training 

The Fresh Coat Painters franchise provides a comprehensive training program designed to equip franchisees with the knowledge and skills necessary to run a successful painting business. The training includes several key components:

1. Initial Training: This program is a turn-key operation where new franchisees learn everything needed to manage their business. This includes how to bid on painting projects, hire and manage a team of painters, and effectively market their services. Franchisees are also trained in the use of proprietary software for estimating, quoting, and managing projects, which is crucial for streamlining operations and maintaining high efficiency​.
2. Ongoing Support and Education: Fresh Coat offers continuous support beyond the initial training. Franchisees have access to business coaches, online seminars, regional and national conferences, and a wealth of resources aimed at helping them grow and improve their business. This ongoing education ensures that franchisees remain competitive and up-to-date with the latest industry trends and best practices​.
3. Marketing and Sales Training: A significant part of the training focuses on marketing and sales, where franchisees are taught how to attract and retain clients. The franchise provides robust marketing support, including digital marketing, public relations, and grassroots marketing strategies. This helps franchisees to effectively promote their business and drive lead generation​ .

Territory Protection

The Fresh Coat Painters franchise offers its franchisees territory protection, providing them with an exclusive geographic area where they can operate without competition from other Fresh Coat franchisees. 

This protected territory is designed to help franchisees build and grow their business within a defined region, ensuring they can maximize their market potential without overlapping with other franchise locations.

The size and scope of the protected territory are typically outlined in the franchise agreement, giving franchisees the security and clarity needed to develop their business.