Anago Cleaning Systems: Redefining Commercial Cleaning Through a Unique Franchise Model

Anago Cleaning Systems has carved out a strong presence in the commercial cleaning industry since its founding in 1989 by David Povlitz. Originating in Pompano Beach, Florida—where it is still headquartered—the brand quickly gained recognition for its comprehensive janitorial services designed for a wide range of business environments.

Just two years after its launch, Anago entered the franchising arena in 1991, enabling driven entrepreneurs to tap into the growing need for professional cleaning services. Its franchise program has helped scale the business across the country by supporting local operators through a proven system.

What sets Anago apart is its innovative two-tier franchise model. Master Franchisees oversee regional territories by selling Unit Franchises and securing commercial cleaning contracts, while Unit Franchisees carry out the cleaning services directly for clients. This layered approach ensures localized leadership, streamlined operations, and a strong support network—giving Anago a distinct edge in the competitive cleaning market.

Training

Anago Franchising offers several types of training programs to its franchisees:

1. Initial Training Program
   Anago Franchising provides a mandatory initial training program for the Subfranchisor or its managing owner. This two-week program is conducted either at the Franchisor’s office or another mutually agreed-upon location. The training includes instruction on unit sales and solicitation, orientation, management, contract sales (marketing, prospecting, telemarketing, bidding, and contracting), and administrative tasks like invoicing. There is no fee for the training itself, but the Subfranchisor bears all associated costs, such as travel and lodging. Completion of this program within 90 days of signing the agreement is required.
2. Refresher or Additional Training
   At the Franchisor’s discretion, refresher training or advanced management training may be provided, typically no more than once annually. These sessions are held at the Franchisor’s training facility and may incur standard program fees. Again, the Subfranchisor must cover all related expenses.
3. On-the-Job Instruction and Course Materials
   The training program uses various instructional tools such as the Subfranchise FDD, operating manuals, the NBDS System, videos, and a computer system. Subfranchisors are required to complete this training prior to opening for business, and managers must complete it before taking on operational roles.
4. Mentorship Training Obligations
   Subfranchisors may be asked to provide training to new or existing Subfranchisors as part of a mentorship arrangement. In such cases, the Franchisor reimburses reasonable meal expenses related to this mentorship training.
5. Optional Additional Training
   The Franchisor may also provide further training at its main facility upon request or requirement. These are not guaranteed and come with standard rates and travel-related costs fully borne by the Subfranchisor.

Territory Protection

Anago Franchising offers a form of limited territory protection to its franchisees. Under the Subfranchise Rights Agreement, a Subfranchisor is granted rights to operate in a defined "Area," typically based on a population within a standard metropolitan area.

During the term of the agreement, and provided the Subfranchisor is not in default, Anago will not grant rights to any other party to act as a Subfranchisor in that Area. However, this protection is not absolute.

The franchisee does not receive exclusive territory rights, and competition may still arise from other franchisees, company-owned outlets, or distribution channels controlled by Anago. Furthermore, if the Subfranchisor fails to meet minimum performance or defaults multiple times, Anago reserves the right to reduce the size of the territory or terminate the agreement altogether.