Servpro: A Legacy of Leadership in Restoration Franchising

Servpro began its journey in 1967 when founders Ted and Doris Isaacson launched a modest painting operation in Sacramento, California. Within just a couple of years, the business pivoted toward a more specialized focus—cleaning and restoration services. By 1969, the company adopted a franchise model, offering fire, water, and mold damage restoration to clients nationwide.

A significant milestone came in 1979 when Servpro broadened its reach by acquiring Bristol-Myers' Domesticare division, instantly growing by 175 units. In 1988, the company moved its headquarters to Gallatin, Tennessee, positioning itself for even greater national expansion.

Renowned for tackling everything from routine cleanups to major disaster recovery efforts, Servpro has consistently ranked as the leading franchise in restoration services by Entrepreneur Magazine for over 20 years.

In 2019, private equity firm The Blackstone Group acquired a controlling interest in Servpro, further enhancing its resources and market reach.

Training

Servpro provides a structured training program for new franchisees to prepare them for successful operations. Here are the key training components offered by the franchisor:

1. Initial Franchise Training: Servpro requires franchisees to complete pre-opening training that includes both classroom and hands-on experience. This training is designed to ensure the franchisee understands the business model, service protocols, and operational systems. The specifics are usually provided in the Franchise License Agreement under the training obligations.
2. National Programs and Certifications: Participation in Servpro’s National Accounts and Commercial Accounts programs requires meeting certain qualification criteria, which includes staff training in job file accuracy, customer service, and technical skills. Training and certification may be part of the process to qualify for specialized service programs, such as those involving reconstruction or trauma cleanup services.
3. Ongoing Standards and Compliance Training: Servpro mandates ongoing adherence to its operating standards and use of proprietary systems like WorkCenter™ and QuickBooks® Online for job invoicing. Franchisees must ensure that their staff continues to meet performance benchmarks and regulatory compliance, which may include periodic training updates, especially for new service offerings or revised protocols.

Territory Protection

Servpro assigns each franchisee an “Operating Territory” with a population typically between 50,000 and 80,000, but it does not offer exclusive territorial rights. Franchisees must operate within this area, and Servpro can still open other franchises or serve customers outside it.

Franchisees must follow strict guidelines for advertising and operations within their territory. Violating these rules can result in penalties or loss of access to corporate programs, but some leads from nearby open territories may be available after one year if certain conditions are met.