Trends and Facts About Nail, Skin, and Eyelash Franchises

Nail, skin, and eyelash franchises have seen tremendous growth as consumers prioritize self-care, aesthetic wellness, and time-saving beauty treatments. These service-based businesses offer recurring, high-demand treatments like manicures, pedicures, facials, waxing, lash extensions, brow tinting, and more—delivered in polished, spa-like settings under trusted brand names.

• Self-Care Becomes a Lifestyle Priority – Consumers are treating beauty services as part of their wellness routine, not just a luxury.
• Recurring, High-Frequency Services – Treatments like gel manicures, lash fills, and facials are booked every 2–4 weeks, fueling repeat business.
• Demand for Clean, Professional Studios – Customers are gravitating toward franchised beauty brands that offer consistent hygiene standards, training, and experience.
• Social Media & Influencer Culture – Instagram-worthy results and beauty trends drive foot traffic and service upgrades.
• Expanding Menu Offerings – Many franchises bundle services (e.g. lashes and brows, nails and facials) to increase spend per visit and improve convenience.

Advantages of Nail, Skin, and Eyelash Franchises

These franchises offer a high-touch, experience-based business model with strong margins, repeat visits, and a loyal client base:

• Steady, Recurring Revenue – Clients return frequently for maintenance appointments, making cash flow predictable and sustainable.
• Premium Pricing & Upsell Potential – Add-ons like nail art, brow lamination, or hydrafacials increase ticket size with minimal added time.
• Small, Stylish Footprints – Most studios operate in compact spaces with efficient layouts and low overhead.
• Strong Brand Recognition & Client Trust – National beauty brands attract loyal customers looking for clean, consistent, and luxurious service.
• Franchisor Support in Staffing, Training & Marketing – Brands provide onboarding for estheticians and techs, while supporting local and digital marketing.

The Initial Investment and Opening Costs for Nail, Skin, and Eyelash Franchises

Startup costs vary depending on services offered, studio size, and location type. Here’s a typical breakdown:

• Franchise Fee: Usually ranges from $30,000 to $50,000 depending on the brand and territory.
• Studio Buildout & Furnishings: Treatment chairs, polish walls, lighting, mirrors, and décor typically cost $100,000 to $250,000.
• Equipment & Supplies: Nail tools, skincare machines, lash kits, sanitation stations, and inventory may range from $15,000 to $50,000.
• Technology & POS Systems: Booking software, customer loyalty tools, and POS platforms generally cost $5,000 to $10,000.
• Marketing & Launch Campaigns: Local promotions, influencer partnerships, and digital ads typically require $10,000 to $25,000.

Total startup investment typically ranges from $150,000 to $350,000, depending on the service mix and buildout needs.

How to Choose the Right Nail, Skin, and Eyelash Franchise

Finding the right franchise in this category depends on your service focus, customer base, and desired involvement. Consider:

• Core Services & Specialties: Some franchises focus on lashes or facials exclusively, while others offer full-service menus.
• Target Clientele: Evaluate whether your market caters more to working professionals, teens, busy moms, or luxury-focused clients.
• Location & Accessibility: High-traffic areas near shopping, dining, and fitness centers can attract regular, walk-in customers.
• Staffing & Licensing Requirements: Check whether estheticians, cosmetologists, or nail tech licenses are required—and if the franchisor helps with hiring.
• Franchisor Training & Brand Strength: A strong visual identity, consistent experience, and marketing support help build lasting client loyalty.

Whether you're passionate about the beauty industry or looking to invest in a service-driven, high-retention business, a nail, skin, or eyelash franchise offers a stylish and scalable path to ownership.