Trends and Facts About Flooring Franchises

Flooring franchises specialize in the sale, installation, and replacement of residential and commercial flooring—including hardwood, tile, vinyl, laminate, and carpet. As homeowners continue to renovate and commercial spaces undergo updates, flooring remains one of the most in-demand services in the remodeling industry.

• Home Renovation Drives Consistent Demand – Flooring upgrades are a top priority for homeowners looking to improve aesthetics and property value.
• Aging Housing Stock Needs Replacement – Older homes often need flooring updates due to wear, water damage, or outdated materials.
• Mobile Showroom Models Are Growing – Many franchises bring samples directly to customers’ homes, offering convenience and personalized service.
• Commercial Clients Offer Repeat Business – Property managers, offices, and retail spaces often require frequent flooring maintenance and replacement.
• Design Trends Influence Material Demand – Consumer preferences for luxury vinyl plank (LVP), wide plank wood, and eco-friendly options are shaping inventory and sales.

Advantages of Flooring Franchises

These franchises offer high-ticket sales, recurring project opportunities, and efficient mobile or showroom-based business models:

• High Average Transaction Value – Flooring jobs can range from $2,000 to $20,000+, with strong margins on both product and installation.
• Residential & Commercial Revenue Streams – Franchises can serve homeowners, landlords, offices, HOAs, and retail environments.
• Mobile or Showroom-Based Flexibility – Some models operate out of a van with in-home consultations, while others have traditional showrooms.
• Low Inventory Risk – Many franchises order flooring materials per project, reducing storage and carrying costs.
• Franchisor Support in Estimating, Sourcing & Marketing – Most brands provide quoting tools, supplier relationships, and digital lead generation.

The Initial Investment and Opening Costs for Flooring Franchises

Startup costs depend on the business model—mobile vs. storefront—and the level of inventory and equipment needed. Here’s a typical breakdown:

• Franchise Fee: Typically ranges from $30,000 to $50,000.
• Mobile Vehicle or Showroom Buildout: Branded van and displays or showroom space may cost $25,000 to $150,000.
• Flooring Samples & Sales Tools: Product samples, measuring tools, estimating software, and branded materials usually cost $10,000 to $25,000.
• Technology & CRM Systems: Quoting, scheduling, and customer relationship tools generally cost $5,000 to $10,000.
• Training & Licensing: Contractor licensing (where applicable), installation training, and franchisor onboarding may cost $5,000 to $15,000.
• Marketing & Launch Campaigns: Website, digital ads, local promotions, and home show participation typically cost $10,000 to $20,000.

Total startup investment typically ranges from $100,000 to $250,000, though retail showroom-based models may exceed $300,000 depending on size and location.

How to Choose the Right Flooring Franchise

Choosing the right flooring franchise depends on your desired model, customer base, and sales experience. Key considerations include:

• Mobile vs. Showroom Format: Decide whether you prefer a van-based operation or a physical retail presence with product displays.
• Residential vs. Commercial Focus: Some brands specialize in home renovation, while others pursue commercial and multifamily clients.
• Sales & Project Management Experience: Many flooring franchises are ideal for owners with strong sales, customer service, or construction oversight backgrounds.
• Labor & Installation Strategy: Determine whether you’ll manage subcontractors or employ in-house installers.
• Franchisor Support & Supplier Access: Look for brands offering strong vendor relationships, technology tools, and marketing guidance.

If you're looking to enter a steady, high-margin home improvement business with room for growth and strong brand support, a flooring franchise offers a solid foundation for long-term success.