Concrete Craft: Revolutionizing Decorative Concrete Solutions

Concrete Craft is a leading franchise in the decorative concrete industry, offering specialized services in stamped concrete, stained concrete, and decorative concrete overlays for both residential and commercial properties.

Founded in 2006 by entrepreneurs John Kostro and Dan Lightner, the franchise began as All American Decorative Concrete with a mission to provide homeowners with beautiful, artistic alternatives to traditional, plain concrete. 

The company quickly grew, attracting attention for its innovative approach and high-quality craftsmanship. In 2014, Concrete Craft became part of the Home Franchise Concepts (HFC) family, joining other well-known brands in the home services industry. 

The franchise differentiates itself by offering a wide range of services, including concrete resurfacing, repair, and custom design, all of which are backed by proprietary products and techniques that ensure durability and aesthetic appeal at a fraction of the cost of natural materials.

Training 

Concrete Craft provides its franchisees with comprehensive training designed to equip them with the necessary skills and knowledge to run a successful decorative concrete business. 

1. Initial Training: Franchisees undergo an intensive initial training program that includes both classroom instruction and hands-on experience. This training covers the essential decorative concrete techniques such as stamping, staining, and resurfacing, along with the use of Concrete Craft's proprietary MasterPro™ products.
2. Business Operations Training: In addition to technical skills, the training includes comprehensive business operations training. This part of the program teaches franchisees how to effectively manage their business, covering areas like sales, marketing, customer service, and financial management.
3. Ongoing Support and Training: After the initial training, Concrete Craft provides continuous support to franchisees. This includes access to a dedicated business coach, regular updates on new products and techniques, and additional training opportunities to help franchisees stay competitive and up-to-date with industry trends.

Territory Protection

Concrete Craft offers territory protection to its franchisees, providing them with an exclusive, defined geographical area where they can operate without competition from other Concrete Craft franchises. 

This territorial exclusivity is based on the number of potential customers within the area, ensuring that each franchisee has ample opportunity to build and grow their business. The protected territory typically includes a base of 100,000 prospective customers, allowing franchisees to focus on serving their local market effectively without concerns about internal competition.

This approach to territory protection is part of Concrete Craft’s broader strategy to support franchisees by reducing market saturation and enabling strong, sustainable growth.