Ziebart: A Global Leader in Automotive Protection Since 1959

Ziebart has built a strong reputation as a premier name in vehicle appearance and protection services. Launched in 1959 by Kurt Ziebart in Detroit, Michigan, the brand has grown from a local operation into a global franchise powerhouse.

Now headquartered in Troy, Michigan, Ziebart began franchising in 1962, laying the foundation for its widespread international footprint. Today, Ziebart's services reach customers in 37 countries, supported by around 400 licensed outlets and a network of approximately 1,300 service centers.

The company’s offerings include advanced rustproofing, paint protection film, window tinting, interior and exterior detailing, and a selection of aftermarket automotive accessories.

What sets Ziebart apart in the automotive aftermarket industry is its combination of deep-rooted experience and forward-thinking innovation. With more than 60 years in business, Ziebart continues to deliver proprietary solutions tailored to meet the changing needs of car owners worldwide, reinforcing its position as a trusted industry leader.

Training

Ziebart provides a comprehensive training framework to prepare franchisees and their teams for successful operations. The training is mandatory before the opening of the franchised business and includes multiple key components:

1. Initial Training Program
   Ziebart conducts a primary training course in Michigan or other designated locations. This program covers product characteristics, application methods, customer service techniques, and business operations. While the training itself is free, franchisees are responsible for all travel, lodging, and personal expenses.
2. Sales, Management, and Technical Training
   New franchisees must complete training in sales, management, and technical aspects before commencing operations. This includes certification in specific service areas like Rust Protection, Sound Deadener, Detailing/Appearance Protection, Films, Accessories, Wraps & Graphics, Electronics, and spray-on liner application.
3. Technician Certification
   Each Ziebart franchise must employ at least two certified individuals qualified to perform every service the location offers. Only certified personnel may sell or apply Ziebart services and products, ensuring consistency and quality.
4. Ongoing Operational and Brand Standards Training
   Ziebart provides ongoing training focused on maintaining brand standards and operational excellence. Although Ziebart offers these resources, franchisees are independently responsible for training and managing their employees and contractors.

Territory Protection

Ziebart grants new franchisees a three-mile protected territory for three years from the signing of the Franchise Agreement. During this period, no other Ziebart store can open within that radius.

However, the franchisor may still sell within this area through online, catalog, or telemarketing channels. Franchisees do not have exclusive rights to specific customers or marketing activities within their territory.