Hertz: A Century of Innovation in Car Rentals

Founded in 1918 by Walter L. Jacobs in Chicago, Illinois, Hertz has evolved into a global leader in the car rental industry. The company is currently headquartered in Estero, Florida. ‍

Hertz began franchising in 1925, expanding its reach both domestically and internationally.

Hertz offers a diverse range of vehicles and services, including the Hertz Gold Plus Rewards® program, NeverLost® onboard navigation systems, and specialty vehicle collections such as the Prestige, Fun, and Green Collections. These innovations set Hertz apart from competitors by enhancing customer convenience and choice.

Training

Hertz provides various types of training programs to support franchisees in operating their businesses effectively. The key programs include:

1. Initial Training Program: This mandatory program is conducted prior to the opening of the franchise. It covers essential topics such as pre-opening procedures, fleet programs, privacy policy, and facility guidelines. It also includes marketing, revenue management, and daily operating procedures. Training is held at the franchisor’s headquarters or other designated locations and consists of classroom instruction and on-the-job training.
2. Remedial Training: This program is designed to improve the franchisee's operations if deemed necessary. It focuses on enhancing specific areas of business performance and must be completed to the franchisor’s satisfaction.
3. Employee Training Program: Franchisees are required to implement training programs for their employees to ensure they operate the business in compliance with Hertz's standards and procedures.
4. Additional Training: Periodic supplementary training is offered to update and enhance the skills and knowledge of franchisees and their employees. Attendance may be required at the franchisor's discretion, and the associated costs are borne by the franchisee.

Territory Protection

Hertz does not provide exclusive territory protection to its franchisees. Franchisees are granted a non-exclusive geographical territory that is identified in their franchise agreement.

This means that franchisees may face competition from other franchisees, outlets operated by the franchisor, or even other distribution channels under the Hertz brand within their designated territory.

While Hertz retains the right to operate or authorize operations within any territory, the franchisor agrees not to establish another franchised business in the same specific geographical location as an existing franchise, provided the franchisee complies with their agreement.

However, franchisees may still need to compete with Hertz’s affiliate brands or other channels, ensuring no absolute territorial exclusivity.