Avis: Shaping the Future of Car Rentals Since 1946

Founded in 1946 by Warren Avis, Avis Rent A Car System, LLC has become a global leader in the car rental sector, known for its forward-thinking approach and strong customer loyalty.

As the first rental provider to establish operations at airport terminals, Avis set a new standard in convenience that transformed the travel experience for millions. Today, Avis maintains a worldwide presence with roughly 5,500 rental outlets spread across more than 165 countries.

Its vehicle lineup is designed to serve a wide range of customer preferences, from compact cars to premium options. The company saw accelerated growth in the 1950s, combining franchised and corporate-owned locations to enhance reach and accessibility.

Avis continues to stand out through its dedication to customer satisfaction, a philosophy best represented by the iconic “We try harder®” motto launched in 1963. It also led the way in tech innovation with the introduction of the Wizard system in 1973—a pioneering booking platform that simplified the reservation process for customers worldwide.

Training

Avis Rent a Car provides a structured training system for its franchisees and their teams to ensure consistent operational standards across locations. The training covers initial onboarding, ongoing updates, and specialized system instruction.

1. Initial Training Program: Franchisees, General Managers, and approved employees must complete a comprehensive training program at least 30 days before opening. This includes web-based instruction via Workday Learning, which covers key systems like Wizard and point-of-sale operations.
2. Ongoing and Refresher Training: Avis may require participation in new and refresher web-based training programs and seminars throughout the license term. These sessions are announced via system bulletins and are mandatory for key personnel.
3. Conventions and Seminars: Franchisees and their General Managers must also attend periodic seminars and conventions organized by Avis. These events support professional development and are intended to align franchisees with updated operational standards.
4. On-the-Job and Location-Based Instruction: Additional training may be delivered through field visits, on-the-job coaching, or at designated training locations. These sessions are facilitated by experienced trainers with at least one year in the car rental industry.

Territory Protection

Avis Rent a Car grants franchisees a licensed territory in which they are authorized to operate their business, subject to Avis' approval of the business location. Within this territory, Avis agrees not to license another party to operate a competing Avis franchise.

However, this grant is not considered exclusive, and Avis does not guarantee that other Avis franchisees or company-owned outlets will not serve customers within the same area.

The franchisor and its affiliates may still operate or license businesses offering similar or overlapping services under different trademarks, or even under the Avis name, for activities that include renting trucks or offering mobile or online services.