Brass Tap Franchise FDD, Costs & Fees (2024)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial franchise fee
$25,000
Investment required
$783,000 - $1,321,000
Royalty fee
4.00%

Brass Tap: A Pioneer in Craft Beer and Entertainment

Brass Tap, a leading franchise in the realm of craft beer and entertainment, has become a beloved spot for beer lovers and social gatherings. Established in 2008 by Jeff Martin in Wesley Chapel, Florida, Brass Tap has carved out a significant place in the craft beer industry, providing an unmatched experience for patrons seeking a diverse selection of craft brews in a friendly setting.

With its headquarters in Tampa, Florida, Brass Tap boasts a rich heritage centered around exceptional service and an extensive beer selection.

Since starting its franchising efforts in 2012, Brass Tap has offered entrepreneurs and beer aficionados the chance to introduce the Brass Tap experience to their local communities. The franchise features an impressive variety of craft beers on tap, as well as bottled and canned options, complemented by a menu of delicious pub-style dishes, making it a popular choice for beer and food enthusiasts alike.

Brass Tap distinguishes itself with its commitment to a rotating lineup of craft beers, ensuring customers always have access to unique and rare brews. This dedication to a dynamic and continually evolving beer selection, paired with a welcoming and lively atmosphere, solidifies Brass Tap’s position as a leader in the craft beer franchise market.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $25,000
Training Fee $15,000
Leasehold Improvements $448,000 - $720,000
Lease Deposit $17,500 - $40,500
Equipment $140,000 - $210,000
Furnishings and Fixtures $20,000 - $45,000
Audio and Video Equipment $25,000 - $50,000
Signage $10,000 - $20,000
Initial Inventory $20,000 - $30,000
Architect Fees and Permits $7,500 - $10,000
Computer System $10,000 - $14,600
Computer Support – 3 Months $1,425
Travel, lodging and meals for Initial Training $2,500 - $8,000
Licenses and Permits $1,500 - $7,500
Insurance $4,000 - $18,000
Promotional and Advertising – 3 months $3,000 - $8,000
Professional Fees $3,000 - $8,000
Liquor License $10,000 - $50,000
Additional Funds – 3 Months $20,000 - $40,000
Total $783,425 - $1,321,025

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Number of units

2024
Franchised units

37

39

41

Company-owned units

2

2

2

Total units

39

41

43

Franchise Disclosure Document

Training 

Brass Tap offers a thorough training program for franchisees and their teams to ensure they are fully prepared to operate and manage their Brass Tap Bar. This program encompasses all critical aspects of running the franchise, from product knowledge and customer service to operational procedures and adherence to brand standards.

Initial Training

The initial training program is mandatory for franchisees, their Operating Partner, and Operating Manager. This intensive training equips key personnel with the essential knowledge and skills needed to run a Brass Tap Bar efficiently. Covering a comprehensive range of topics, the training takes place prior to the opening of the franchise location.

Ongoing and Additional Training

Beyond the initial training, franchisees and their managers must participate in ongoing training programs and seminars provided by Brass Tap. These sessions aim to offer continuous education, ensuring franchisees stay current with any updates to operational procedures, products, or services offered by Brass Tap.

Training Support and Assistance

During the opening week of the franchise, Brass Tap provides on-site training support and assistance. Trained representatives from Brass Tap are available to help train staff and ensure a seamless start to business operations. Franchisees are responsible for covering the costs associated with their trainees' participation in any training program, including travel, lodging, meals, and wages.

Territory Protection

Brass Tap provides franchisees with a protected geographic territory, known as the "Protected Territory," for operating their Brass Tap Bar. This territory typically encompasses an area within a 3-mile radius of the franchise location. Franchisees are limited to operating their business only from the approved site and may only offer or sell system products and services from the Brass Tap Bar.

Franchisees can solicit and accept business from outside their territory and advertise their Brass Tap Bar beyond their territory. However, they are prohibited from using channels such as the internet, catalog sales, telemarketing, or other direct marketing methods to make sales outside their territory. While the franchise agreement is in effect, except under specific conditions, Brass Tap will not sell another franchise or open a Brass Tap Bar within a franchisee's Protected Territory.

During the term of the Site Selection Period, Brass Tap will also refrain from selling another franchise or opening a Brass Tap Bar within a franchisee's Site Selection Area(s). Nonetheless, Brass Tap and its affiliates retain the right to establish Brass Tap Bars outside the Protected Territory, operate businesses under different marks both within and outside the Protected Territory, and develop, use, and license products or services not associated with the System, both inside and outside the Protected Territory.

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