ZAGG: Redefining Mobile Protection Through Innovation

Founded in 2005 by Phillip Chipping in Utah, ZAGG entered the market with a breakthrough product—the InvisibleShield. This durable protective film, inspired by materials used by the military, was developed to prevent scratches and damage to electronic devices.

Now headquartered in Midvale, Utah, ZAGG has grown into a prominent name in the mobile accessories space. Its product lineup includes screen protectors, protective cases, charging solutions, mobile keyboards, and audio accessories, making it a one-stop shop for tech users worldwide.

The brand ventured into franchising in 2012, expanding its reach via both kiosks and traditional retail outlets. Designed for ease of operation and relatively low upfront investment, the ZAGG franchise model appeals to entrepreneurs seeking a simple, scalable business.

ZAGG distinguishes itself through a focus on cutting-edge technology and reliability. Its signature product, InvisibleShield, has earned a global reputation and set the benchmark for screen protection—boasting over 350 million units sold across the globe.

Training

ZAGG provides a comprehensive training program to equip franchisees with the knowledge and skills necessary to operate their Retail Outlet effectively. The training is divided into structured components to ensure all critical operational aspects are covered.

1. Initial Franchisee Training
   ZAGG requires the franchisee and one additional person to attend a mandatory three-day training program. This includes classroom sessions at the corporate office in Salt Lake City, Utah, and on-the-job training at the franchisee’s Retail Outlet. The training covers installation procedures, sales techniques, and management practices, and while there is no fee for the first two attendees, any additional participant must pay $1,000.
2. Ongoing Training and Educational Resources
   Franchisees are required to participate in monthly phone conferences. ZAGG may also provide access to optional educational resources such as webinars, regional training sessions, and teleconferences. These sessions support continuous improvement and adaptation to new procedures or products.
3. Support Materials and Advisory
   Franchisees receive a Standards Manual and access to ZAGG’s merchandising, marketing, and advertising research. They also get operational advice and assistance from ZAGG staff, and can request additional help for unique challenges at their own expense.

Territory Protection

ZAGG offers a form of territory protection to its franchisees, though the scope is fairly limited. Upon signing the franchise agreement, the franchisee receives an exclusive territory which is typically defined as a specific shopping mall or retail center.

Within this designated area, ZAGG agrees not to establish or operate another Retail Outlet—either directly or through another franchisee—without the franchisee's consent. However, this exclusivity is limited to the operation of physical Retail Outlets and does not extend to other methods of distribution.

ZAGG retains the right to use and license its brand and products through other channels, such as online sales or alternate distribution systems, even within the designated territory. This means that while a franchisee enjoys some protection from direct local competition, ZAGG’s broader marketing and sales activities may still influence the market within their exclusive area.