uBreakiFix: Redefining Electronics Repair with Trusted Service and Strategic Growth

uBreakiFix has become a go-to name in electronics repair, known for its ability to service a broad spectrum of devices—from smartphones and tablets to computers and gaming systems. The business was launched in 2009 in Orlando, Florida, where it still maintains its headquarters, reinforcing its deep connection to its founding location.

Franchising began in 2013, which allowed uBreakiFix to grow swiftly and extend its services across new markets. By 2016, the brand had expanded to more than 800 stores across the U.S. and the Caribbean. Its acquisition by Asurion, LLC in 2019 marked a significant milestone that further bolstered its standing in the electronics repair space.

What sets uBreakiFix apart is its strong network of partnerships with leading tech manufacturers. In 2016, it became the official walk-in repair provider for Google Pixel phones, offering authentic parts and certified repairs. Two years later, Samsung selected uBreakiFix as an authorized service center for in-warranty repairs, enabling access to genuine Samsung parts and support.

Training

UBREAKIFIX by Asurion offers a multi-tiered training system to ensure franchisees and their staff are fully prepared to operate both stores and mobile units effectively. The training focuses on operational standards, customer service, and technical proficiency.

1. Initial Training Program: This consists of approximately 48 hours per week over a three-week period and is provided to up to three individuals, including the Store Manager and Operating Principal. Training may occur at the company’s facilities in Orlando, Florida, or virtually, covering store and mobile unit operations.
2. On-Site Training: Spanning 16 days, this hands-on training takes place at the franchise location around the time of store opening. It is included at no extra charge unless extended, in which case the franchisee must cover additional costs.
3. Additional Training: UBREAKIFIX may require or offer optional training during the franchise term. These sessions may focus on areas like product repair, marketing, systems updates, and customer service, with costs typically borne by the franchisee.
4. Remote New Hire Training: For training new staff, franchisees may rent a device kit used by the company's training team. This kit supports ongoing staff development through remote sessions and includes a refundable deposit.
5. Annual Meetings and Specialized Training: The franchisor may host annual conventions and require training for specific programs, such as national account participation or mobile unit operations. Attendance may be mandatory based on franchisee participation in these programs.

Territory Protection

UBREAKIFIX by Asurion offers franchisees a defined territorial protection under the franchise agreement. This designated territory is typically described geographically (e.g., by zip codes, radius, or mapped boundaries), and within it, the franchisor agrees not to open or license another physical store operating under the UBREAKIFIX brand. The territorial rights are granted only after a site is approved and specified in the agreement.

However, this protection has limitations. The franchisor retains the right to operate or license mobile units, online services, and non-traditional venue outlets (such as airports, military bases, and college campuses) even within a franchisee’s designated territory. Additionally, the franchisor may engage in e-commerce, remote support, and national accounts that serve customers in any location, including within a franchisee's protected area.