The Grounds Guys Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Franchisees

?

225
+
15%
15%
Investment required

?

$82,000 - $214,000
Revenue (AUV)

?

$452,000
Undisclosed
Pro
+
-3.0%
+
xx%
-xx%
-3.0%
Initial franchise fee

?

$35,000
Royalty fees

?

5% to 6%
+
2% + up to 3%
Operating Profit

?

n.a.

Pro
Franchisees

?

225
+
15%
15%
Investment required

?

$82,000 - $214,000
Franchise fee

?

$35,000
Royalty fees

?

5% to 6%
+
2% + up to 3%
Revenue (AUV)

?

$452,000
Undisclosed
Pro
+
-3.0%
+
xx%
-xx%
-3.0%
Operating Profit

?

n.a.

Pro

The Grounds Guys: Leading the Way in Premium Landscaping Services

Established originally as Sunshine Grounds Care in 1987, The Grounds Guys has evolved into a trusted name in full-service landscaping and lawn care. The brand underwent a transformation in 2010, reemerging under its current name and joining the portfolio of Neighborly—a prominent franchisor in the home services space.

Operating out of Waco, Texas, The Grounds Guys provides a wide array of services tailored to residential and commercial properties. Their offerings span routine lawn maintenance, custom landscape design and implementation, pest and weed management, seasonal lighting displays, snow and ice removal, and much more.

Since launching its franchise program in 2010, The Grounds Guys has seen steady growth, now operating in more than 250 locations throughout the U.S. and Canada. This expansion is a testament to the brand’s focus on delivering dependable, top-tier services through a professional and personable team.

What truly sets The Grounds Guys apart is its customer-first culture, embodied in its “C.A.R.E.S.” core values: delivering complete grounds care, tailoring creative solutions, providing real results through local professionals, ensuring an exceptional customer journey, and maintaining reliable, high-quality service.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $35,000 – $35,000
Software Fee $1,920
Vehicle $7,000 – $82,000
Equipment, Supplies & Inventory $14,500 – $20,900
Insurance $1,200 – $3,000
Advertising & Promotional and Local Marketing $15,000 – $25,000
Training, Travel, Lodging & Food $2,500 – $5,650
Deposits, Permits & Licenses $50 – $3,000
Professional Fees $150 – $2,000
Real Estate $0 – $6,000
Additional Funds – 3 Mo. $5,000 – $30,000
Totals $82,320 – $214,470

Franchise Disclosure Document

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Competitors

Franchise
Franchisees
Growth
Initial fee
Investment
Revenue
Gross Profit
Operating Profit
Industry

225

+
15%
15%
No growth
New

$35,000

$82,000

-

$214,000

n.a.

$452,000

Pro

n.a.

Pro

n.a.

Pro

Home Services

Training

The Grounds Guys franchise provides a structured and comprehensive training program for franchisees. Here's a breakdown of the types of training offered by the franchisor:

  1. Phase I Training Program (Required)
    This is an introductory training delivered primarily via online video modules. Topics include brand orientation, support from the parent company (Neighborly), and basics of national marketing. This training generally lasts 48 hours and prepares franchisees for more intensive in-person or virtual sessions later.
  2. Phase II Training
    This involves 4 to 5 days of more advanced instruction typically held at the corporate office in Waco, Texas, though remote participation may be allowed. This phase includes both classroom and field training and must be completed to the franchisor’s satisfaction. Franchisees also visit a designated existing franchise location to observe operations directly.
  3. Annual Training Event (Reunion)
    Franchisees are required to attend an annual conference known as “Reunion.” This event provides updates, networking, and advanced learning sessions to ensure franchisees stay aligned with system-wide standards and improvements.
  4. Ongoing and Advanced Training
    The franchisor may require refresher courses or advanced sessions if a franchisee is found to be out-of-date with operational standards. This also includes regional meetings and possibly additional courses as deemed necessary.

Territory Protection

The Grounds Guys franchise provides its franchisees with a designated territory in which they can operate their business. While the franchise does not grant an exclusive territory, it offers a form of limited protection by agreeing not to establish another company- or affiliate-owned, or franchised Grounds Guys business within that territory, provided the franchisee remains in compliance with their agreement.

The franchisee is permitted to serve only within their assigned territory unless otherwise authorized in writing. This territorial protection is not absolute.

The franchisor reserves the right to allow others to sell competing products or services within the territory under certain conditions, such as servicing key accounts or if the franchisee is unable or unwilling to fulfill a customer request. Additionally, franchisees are not entitled to compensation for any business done within their territory by other parties under such exceptions.

Number of units

2024
Franchised units

195

211

225

Company-owned units

0

0

0

Total units

195

211

225

Competitors

Heroes Lawn Care

Investment required
$154,000
-
$199,000
Franchisees
20
+
n.a.
n.a.

Lawn Squad

Investment required
$122,000
-
$160,000
Franchisees
0
+
n.a.
n.a.

Stand Strong Fencing

Investment required
$161,000
-
$227,000
Franchisees
1
+
n.a.
n.a.

Canopy Lawn Care

Investment required
$98,000
-
$185,000
Franchisees
37
+
n.a.
n.a.

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Total investment

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Revenue (AUV)

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Franchise Disclosure Documents
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