Heroes Lawn Care Franchise FDD, Costs & Fees (2025)
KEY FRANCHISE STATS
All you need to know about this franchise in a snapshot
Initial franchise fee
$59,500
Investment required
$154,000 – $199,000
Heroes Lawn Care: Championing Superior Lawn Services Nationwide
Founded in 2016 by Mike Marlow and Taylor Olberding, Heroes Lawn Care has rapidly established itself as a premier provider of comprehensive lawn care solutions across the United States. Headquartered in Omaha, Nebraska, the company began offering franchise opportunities in 2022, enabling its expansion to nearly 100 locations nationwide.
Heroes Lawn Care offers a diverse range of services tailored to both residential and commercial clients. Their specialized divisions include the Fertilizer Force, focusing on lawn fertilization and weed control; the Irrigation Army, dedicated to irrigation system installation and maintenance; the Doody Duty team, providing pet waste removal services; and the Mosquito Legion, targeting mosquito control.
What sets Heroes Lawn Care apart is its unwavering commitment to eco-friendly practices and exceptional customer service. By utilizing environmentally responsible products and techniques, the company ensures that lawns are not only aesthetically pleasing but also safe for families, pets, and the surrounding ecosystem.
Initial investment
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
| Type of Expenditure |
Amount |
| Initial Fee |
$59,500 - $59,500 |
| Insurance (90 days) |
$3,000 - $7,500 |
| Tuition Fee |
$4,995 - $4,995 |
| Travel and Living Expenses while Training |
$1,500 - $2,000 |
| Royalty Fee |
$5,400 - $5,400 |
| Opening Package |
$2,600 - $2,600 |
| Initial Inventory Package |
$5,000 - $12,000 |
| Equipment Package |
$6,880 - $6,880 |
| Utilities (90 days) |
$200 - $500 |
| Vehicles |
$28,700 - $32,900 |
| Licenses, Certificates, and Permits |
$500 - $3,000 |
| Professional Fees |
$0 - $5,000 |
| Dues and Subscriptions |
$0 - $1,500 |
| Brand Marketing Fee |
$15,000 - $15,000 |
| Marketing and Advertising Expense |
$6,000 - $12,000 |
| Zee Partnerships Fee |
$3,000 - $3,000 |
| Additional Funds |
$12,000 - $25,000 |
| Total |
$154,275 - $198,775 |
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Franchise Disclosure Document
Training
Heroes Lawn provides various types of training to ensure franchisees and their teams are well-prepared to operate the franchised business successfully. The training is detailed as follows:
- Initial Training Program
The franchisee and up to two additional approved individuals must attend and successfully complete the Franchisor's Initial Training Program before commencing operations. This training ensures participants are familiar with the franchisor's system and operations standards. - Employee Training
Franchisees are required to train their employees using franchisor-provided training materials. These materials are tailored to ensure employees understand and adhere to the system's operational standards. - Additional and Refresher Training
The franchisor may offer or require attendance at additional or refresher training courses. These sessions provide updates on the system and address specific areas that may need improvement. - Remedial Training
If a franchisee fails to comply with the system's standards or operational requirements, the franchisor may mandate remedial training. This training can occur either on-site or at designated facilities and focuses on bringing the franchisee back into compliance. - On-Site Assistance
Upon request or as deemed necessary, the franchisor may provide on-site training and assistance, subject to availability. This includes personalized coaching and support tailored to the franchisee's specific needs. - Digital and Virtual Training Options
Some training sessions, including replacement personnel training, may be conducted digitally or virtually. This ensures flexibility and accessibility for franchisees. - Training for Designated Managers
Each franchised location must have a designated manager who has successfully completed the Initial Training Program. New managers must undergo training within 30 days of appointment. - Post-Opening Progress Meetings
The franchisor organizes post-opening meetings to address challenges, review performance, and provide ongoing support to the franchisee.
Territory Protection
Heroes Lawn provides franchisees with a Protected Territory, ensuring no other Heroes Lawn franchise operates within the designated area during the agreement term, as long as the franchisee complies with the contract. Territories are typically based on population and demographics, averaging 200,000 individuals.
While the territory is protected, Heroes Lawn retains the right to operate through alternate channels, such as e-commerce or servicing large accounts within the area. Franchisees may seek approval to operate outside their territory, but significant external revenue may require purchasing additional franchise rights.
