Realty ONE Group: Revolutionizing Real Estate Through Innovation and Expansion

Established in 2005 by former stockbroker Kuba Jewgieniew in Las Vegas, Realty ONE Group has evolved into a trailblazing real estate brand with a bold approach to brokerage and franchising. The company has experienced remarkable growth, now operating more than 400 locations throughout the United States and abroad.

Realty ONE Group ventured into franchising in 2012, inviting driven entrepreneurs to become part of its ever-expanding network. Franchisees benefit from robust support that includes cutting-edge technology platforms, strategic marketing tools, and hands-on training programs designed to foster long-term success.

Currently headquartered in Laguna Niguel, California, Realty ONE Group continues to serve as a central command center for its nationwide and international operations, driving its mission to modernize the real estate industry.

Training

Realty ONE Group offers a comprehensive suite of training programs to support the successful operation of its franchises. These programs are designed to ensure that franchisees and their key personnel are well-versed in the company’s systems, operations, and service standards. Below are the primary training programs provided:

1. Initial Training Program
   Realty ONE Group provides mandatory initial training and orientation for the Office Manager and at least one equity owner of the franchise. This training covers the company's operational procedures, marketing, customer service techniques, and system standards. Completion of this program is a prerequisite for opening the franchise and gaining access to operational software.
2. Post-Opening Training and Support
   After the franchise opens, Realty ONE Group continues to offer telephone and email support, periodic field representative visits, and access to its headquarters for consultation. This assistance helps franchisees manage daily operations and align with brand standards.
3. Ongoing and Optional Training Programs
   Franchisees may be required to attend periodic training courses, seminars, conferences, or programs deemed relevant by the franchisor. These include events such as the BaseCamp Leadership Summits and the annual ONE Summit. Additionally, Realty ONE Group may offer optional coaching and mentoring programs for a fee.
4. Transfer and Replacement Training
   In the event of a franchise transfer, the new owner must complete training as a condition of approval. If a designated Office Manager or equity owner fails to complete initial training, the franchisee may send a replacement, approved by Realty ONE Group, to the next session.

Territory Protection

Realty ONE Group does not grant exclusive territorial rights to its franchisees. Each franchise is established at a specific approved location, and the franchisor defines a “Primary Marketing Area,” which can be a standard or low-density marketing area.

However, the franchisee may still face competition from other Realty ONE franchisees, company-owned outlets, or alternative distribution channels, even within that designated marketing area.

Furthermore, Realty ONE Group retains the right to develop and license other real estate brokerage businesses, even if they are adjacent to or within close proximity to an existing franchise.

They also maintain the right to offer ancillary services such as mortgage or title insurance under the brand, through any method including online and direct sales. This means that although a marketing area is assigned, it does not provide protection from overlap or competition initiated by the franchisor or its affiliates.