The Agency Franchise FDD, Costs & Fees (2024)
KEY FRANCHISE STATS
All you need to know about this franchise in a snapshot
Initial franchise fee
$47,500
Investment required
$120,000 - $856,000
The Agency: Redefining Luxury Real Estate with Innovative Excellence
The Agency franchise, established in 2011, is a distinguished real estate agency known for its innovative approach to buying and selling properties. Founded in Los Angeles, California, the company has its headquarters in Beverly Hills, where it maintains its position as a leading player in the real estate market.
The Agency began offering franchise opportunities in 2016, expanding its reach beyond its initial California base. This franchise specializes in high-end real estate services, focusing on luxury properties and upscale markets.
The Agency differentiates itself through a combination of modern technology, bespoke marketing strategies, and a strong emphasis on providing exceptional client experiences.
Their unique branding, combined with a network of experienced agents and cutting-edge tools, sets them apart from other real estate franchises in the competitive landscape.
Initial investment
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
| Type of Expenditure |
Amount |
| Initial Franchise Fee |
Minimum of $47,500 |
| The Agency Orientation, Sales and Marketing Training |
$0 - $1,200 per person |
| Office Space Signage |
$10,000 - $15,000 |
| For Sale Signs/Open House Signs |
$15,000 - $20,000 |
| Stationery, Office Supplies and Equipment |
$7,500 - $10,000 |
| Grand Opening Marketing and Promotions |
$5,000 - $10,000 |
| Salesperson Commissions |
Prevailing market-rate commissions in your area |
| Approved Computer Hardware |
$0 - $30,000 |
| Approved Computer Software and Support Services |
$5,000 - $7,500 |
| High Speed Internet Connection |
$100 - $1,500 |
| Real Property, whether Purchased or Leased |
$0 - $240,450 |
| Furniture, Fixtures & Equipment |
$1,000 - $300,000 |
| Business Insurance |
$17,000 - $75,000 |
| Additional Funds – 3 Months |
$11,500 - $98,000 |
| Total |
$119,600 - $856,150 |
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Franchise Disclosure Document
Training
The Agency Franchise offers a comprehensive training program designed to equip franchisees with the knowledge and skills necessary for success in the luxury real estate market. The training includes the following components:
- Onboarding Training: New franchisees receive initial training to familiarize themselves with The Agency's systems, processes, and brand standards. This includes an overview of the franchise's operations, marketing strategies, and client service protocols.
- Marketing and Branding Workshops: Franchisees participate in specialized workshops focused on leveraging The Agency's advanced marketing tools and branding techniques. These sessions cover digital marketing strategies, social media management, and luxury property marketing.
- Technology Training: The Agency provides training on their proprietary technology platforms, including CRM systems, listing tools, and data analytics. This training ensures franchisees can effectively utilize technology to enhance their business operations and client interactions.
- Sales and Client Service Training: Franchisees receive instruction on high-level sales techniques and client service practices tailored to the luxury real estate market. This includes negotiation strategies, client relationship management, and personalized service approaches.
- Ongoing Support and Continuing Education: The Agency offers continuous support and additional training opportunities throughout the franchise relationship. This includes access to regular webinars, industry updates, and advanced training sessions to keep franchisees informed about market trends and best practices.
Territory Protection
The Agency franchise offers territory protection to its franchisees. Each franchise location is granted exclusive rights to operate within a specified geographic area, ensuring that franchisees do not compete directly with other Agency offices within their territory.
This territorial protection is designed to help franchisees build a strong client base and maximize their market potential without the risk of internal competition.
By securing a defined territory, franchisees can focus on establishing and growing their business with the confidence that their market area is safeguarded from other franchisees. This approach not only supports individual franchisee success but also strengthens The Agency's overall brand presence in the luxury real estate market.
