Marco’s Pizza Franchise FDD, Costs & Fees (2024)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial franchise fee
$25,000
Investment required
$287,000 - $806,000
Royalty fee
5.50%

Marco's Pizza: Crafting Authentic Italian Quality in Every Slice

Marco's Pizza, established in 1978 by Pasquale "Pat" Giammarco in Oregon, Ohio, near Toledo, has become one of the fastest-growing pizza brands in the United States. With a heritage tracing back to Giammarco's roots in Sulmona, Italy, Marco's Pizza is dedicated to quality, authenticity, and the traditional art of pizza making.

This commitment has fueled Marco's Pizza's impressive expansion across 33 states, Puerto Rico, and the Bahamas, positioning it as the fifth-largest pizza brand in the U.S. by systemwide sales. Marco's Pizza stands out from other major pizza franchises with its steadfast focus on authentic, high-quality ingredients. As the only major pizza chain founded by an Italian, Marco's prioritizes fresh, superior ingredients.

From hand-chopping vegetables to using a unique blend of pepperoni and sweet Italian sausage resembling meatballs, Marco's Pizza ensures every pizza reflects genuine Italian craftsmanship. The brand's daily scratch-made dough and in-store sauce prepared from a specially crossbred tomato variety highlight its commitment to providing an "Ah!thentic" Italian pizza experience. Marco's Pizza's franchise model has significantly contributed to its growth, recently surpassing the $1 billion annual systemwide sales mark.

This growth trajectory not only showcases the brand's product quality but also its people-first culture, which has been crucial to its success. Marco's Pizza seeks franchisees with a growth mindset to join its expanding brand, offering comprehensive support in financing, growth incentives for multi-unit operators, real estate, design, and construction.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $25,000
Real Property $6,000 - $18,666
Equipment, Fixtures $97,725 - $175,000
Point of Sale Computers $19,000 - $21,000
Credit Card Processing $6,175
Leasehold Improvements $65,000 - $400,000
Signage $3,000 - $15,000
Opening Inventory $7,000 - $11,000
Small Supplies $14,200 - $18,500
Deposits, Pre-Paid Expenses $2,500 - $6,000
Business Licenses $500 - $3,000
Insurance $2,366 - $16,500
Training Expenses $3,150 - $10,150
Miscellaneous Expenses $500 - $5,000
Architectural and Engineering $8,000 - $15,000
Technology Fee $336
Delivery Area, streets database for POS, and shape files for POS and OLO platform Maps $500
Brand Launch Program $15,500 - $25,500
Store Technology Infrastructure System $800 - $2,400
Menu Boards $600 - $1,200
Additional Funds (3 months) $9,000 - $30,000
TOTAL $286,852 to $805,927

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Number of units

2023
Franchised units

888

939

998

Company-owned units

41

47

45

Total units

929

986

1,043

Franchise Disclosure Document

Training 

Marco's Pizza offers an extensive training program to ensure franchise success. Here's an overview of the training process:

Initial Training Program:

  • Designated Franchise Operator Requirements: The individual responsible for managing the store must be proficient in reading, writing, and speaking English.
  • Pre-Opening Training: The Designated Franchise Operator must complete Marco's Pizza's initial training program before the store opens.
  • Duration and Location: This training lasts eight weeks and takes place at Marco's training center, "Marco’s University," in Toledo, Ohio.
  • Additional Training: Further training occurs at a certified training store, selected at Marco's discretion.

Continuous Training:

  • Ongoing Training Program: After the store opens, franchisees are required to implement and maintain a continuous training program for their employees.

Territory Protection

Marco's Pizza provides limited territorial protection for franchisees:

  • No Exclusive Territory: Apart from the specific territorial protection granted, you will not receive an exclusive territory. You may encounter competition from other franchisees, Marco’s Pizza-owned outlets, or other distribution channels or competitive brands controlled by Marco’s Pizza.
  • Area of Responsibility: During the franchise term, Marco’s Pizza will not operate or grant others the right to operate a Marco’s Pizza Store within your designated Area of Responsibility, except for Special Venues.

Outside Competition: Marco’s Pizza and other franchisees may operate and license others to operate stores at any location outside your Area of Responsibility, regardless of their proximity to your Area of Responsibility or the Permitted Location, and regardless of their actual or potential impact on sales at your franchised business.

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