Pizza Guys Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial franchise fee

$25,000

Investment required

$146,000 - $428,000

Royalty fee

5.00%

Pizza Guys: Delivering Freshness and Quality Since 1986

Pizza Guys is a well-established pizza franchise that began in Sacramento, California, in 1986. Built on a foundation of crafting high-quality, handcrafted pizzas, the brand quickly gained recognition in the competitive pizza industry. Its diverse menu features gourmet pizzas, pasta, chicken wings, salads, and sides, all made using fresh, premium ingredients.

A defining feature of Pizza Guys is its unwavering commitment to freshness. Every location prepares dough daily and shreds 100% whole milk mozzarella cheese in-house, ensuring every bite meets the highest standards of quality.

The franchise began expanding in 1994, steadily growing its presence to over 85 locations. While most stores are located in Northern California, a handful have ventured into neighboring states. The brand stands out from competitors through its innovative offerings, such as the popular Cheezee Bacon Bread, and its dedication to superior ingredients.

Headquartered in Rancho Cordova, California, Pizza Guys continues to flourish thanks to strong franchisee relationships and a loyal customer base.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$25,000
Grand Opening Period	$7,500
Store Premises Lease (Advance Rent & Deposit)	$2,000 - $6,000
Leasehold Improvements	$78,000 - $251,000
Equipment & Furnishings	$70,000 - $112,000
Construction Project Manager Fees	$1,000 - $3,500
Signage	$5,500
Insurance	$1,800 - $2,600
Miscellaneous Opening Costs	$3,000 - $6,000
Opening Inventory	$7,500
Additional Funds – 3 Months	$10,000
Total (with the Store Equipment and Furnishings Purchased)	$211,300 - $427,600
Total (with the Store Equipment and Furnishings Leased)	$146,300 - $334,600

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Number of units

2023

Franchised units

Company-owned units

Total units

Franchise Disclosure Document

Training

Pizza Guys provides comprehensive training programs for franchisees to ensure proficiency in all aspects of store operations and business management. The training includes:

Initial Crew Member Training: Lasting 1.5 weeks, this program offers a full Pizza Guys orientation with eLearning components, training, and certification in all eight store positions.
Manager Training: A 2-week program that requires the successful completion of the Assistant Manager training workbook.
Franchisee Owner Training: Spanning 1.5 weeks, this training involves completing the Franchisee training book and passing the franchisee owner test.
Corporate Marketing Boot Camp: A 2-day session that includes a review and hands-on training of all Pizza Guys marketing vehicles, data analysis to assess the impact of marketing efforts, and advanced POS training to review store managerial reports.

Territory Protection

Pizza Guys ensures that its franchisees have a defined area of operation by offering territory protection. This provision helps franchisees build their businesses without fear of competition from other Pizza Guys outlets in close proximity. The specifics of this protection are usually outlined in the franchise agreement, which delineates the geographic limits.

Territory protection fosters a stable business environment by granting exclusive rights to operate within a certain area. This exclusivity allows franchisees to focus on market penetration and customer retention without internal competition. It underscores the franchisor's commitment to supporting the success of its franchisees.