fresh&co: Redefining Fast-Casual Dining with Farm-to-Table Freshness

Founded in 2010 by father-and-son duo Steve and George Tenedios, fresh&co emerged in New York City to meet the growing demand for accessible, healthy dining options. The brand operates under the parent company ST Management and is headquartered at 130 West 37th Street, New York, NY 10018.

fresh&co began offering franchise opportunities in 2018, aiming to expand its unique dining experience beyond its corporate-owned locations. The restaurant's diverse menu caters to various dietary preferences, featuring vegetarian, vegan, and gluten-free options. Dishes range from signature chopped salads and grain bowls to homemade soups and cold-pressed juices, all crafted with locally sourced, seasonal ingredients.

What sets fresh&co apart is its commitment to sustainability and community engagement. The company collaborates with local farmers and even operates its own farm in Long Island, ensuring a supply of hyper-local produce. This farm-to-table approach not only supports local agriculture but also guarantees freshness and quality in every meal.

Training

Fresh Franchise LLC provides several structured training programs to ensure franchisees operate their businesses effectively:

1. Initial Training Program
   This mandatory program must be completed by the franchisee and one management personnel prior to opening. It typically lasts 4-6 weeks and covers operations, sales, advertising, maintenance, and other key areas. The training is usually conducted at the franchisor's headquarters or a designated facility.
2. On-Site Assistance Training
   Franchisor sends up to three trainers to the franchise location for approximately 10 days around the time of opening. This is designed to ensure staff can implement the franchisor's operational standards effectively.
3. Replacement Personnel Training
   If any staff fail to complete the initial training or need to be replaced, the franchisor offers the same training to new or replacement personnel, subject to the current training fee.

Territory Protection

Fresh Franchise LLC provides limited territory protection through a "Designated Territory" around the approved location. Within this area, no other Fresh&Co restaurant will be allowed, provided the franchisee remains in compliance. However, this protection does not extend to non-traditional sites or other franchisor-controlled channels.

The franchisee’s territorial rights are non-exclusive and do not prevent the franchisor or affiliates from operating nearby. Marketing outside the designated area requires prior approval, and no rights are granted beyond the defined territory.