KEY FRANCHISE STATS
All you need to know about this franchise in a snapshot
Robeks, an esteemed smoothie and juice bar franchise, is based in Los Angeles, California.
Established by Davidson Robertson in 1996 in Southern California, Robeks has become a popular choice for health-conscious consumers.
The franchise features a diverse menu that includes smoothies, juices, frozen fruits, toasts, boosts, enrichments, and bowls. Robeks began franchising in 2001 and has since expanded to 85 locations nationwide.
Robeks prides itself on using high-quality, natural ingredients to craft their beverages and snacks. The franchise is dedicated to promoting a healthy lifestyle, making it a favorite destination for those seeking nutritious and delicious options.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Robeks provides an extensive training program that integrates multiple learning approaches to equip franchisees with the essential knowledge and skills required to successfully manage their store.
Mandatory Attendance:
The franchisee, the franchisee’s Primary Owner, and the designated operator of the Franchised Business must complete Robeks' initial training program and achieve certification as a Certified Manager before the store's opening. This Certified Manager is tasked with training other store-level managers and employees.
Training Curriculum:
The program covers a wide range of topics, including sales techniques, product knowledge, accounting procedures, food preparation, and operational management.
Training Location and Duration:
Training takes place at designated Robeks locations and comprises 80 hours of on-the-job training and 16 hours of classroom instruction.
Continued Education:
Robeks may require key trainees to participate in refresher courses, seminars, and additional training programs to stay updated.
Training Costs:
The initial training program is provided to two individuals at no extra charge, as it is included in the initial franchise fee.
Franchisees are not provided with an exclusive territory but are given a defined area called the "Protected Territory." Within this Protected Territory, Robeks agrees not to establish or authorize a new franchise for a Robeks store.
Despite this, franchisees might still encounter competition from other franchisees, company-owned outlets, or other distribution channels and competitive brands managed by Robeks.
The size of the Protected Territory can vary based on factors such as the number of stores to be developed, population density, and demographics of the intended operational area.
