Clean Juice Franchise FDD, Costs & Fees (2024)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial franchise fee
$45,000
Investment required
$279,000 - $686,000
Royalty fee
6.00%

Clean Juice: A Trailblazer in Organic Nutrition

Clean Juice has established itself as a prominent player in the organic juice bar industry since its inception in 2014 by Landon and Kat Eckles. The founders were driven by their own health-conscious lifestyles and noticed a lack of certified organic juice bars in the market, inspiring them to create a brand that prioritized health and wellness. This vision led to the creation of the first USDA-certified organic juice and food bar franchise.

Franchising began in 2016, allowing Clean Juice to extend its reach nationwide. Currently, the company has grown to over 125 locations across the United States, showcasing its remarkable expansion and influence in the health-focused food and beverage industry. The headquarters, located in Charlotte, North Carolina, is the core of its operational and expansion activities.

Charlotte’s central role is integral to Clean Juice’s mission of providing fresh, organic, and nutritious food and juice options to an increasing number of health-conscious individuals. The company's dedication to using only organic ingredients and its faith-based business philosophy has resonated with both customers and franchisees, fueling its rapid growth and prominence in the franchise sector.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $45,000 - $45,000
ATM Fee $10,000 - $10,000
Leasehold Improvements $100,000 - $400,000
Construction Management Firm $8,000 - $12,500
Real Estate Attorney (Lease Review) $500 - $3,000
Security Deposit $500 - $5,000
Furniture, Fixtures and Kitchen Equipment $60,000 - $100,000
Insurance $3,000 - $7,000
Local Architects, Blueprints and Building Prints $5,000 - $10,000
Point-of-Sale System & Office Equipment $2,500 - $5,000
Digital Menu Boards and Audio Services $8,000 - $13,000
Utility Deposits and Sales Tax $1,000 - $3,000
Opening Inventory & Small Wares $7,500 - $12,000
General Manager Expenses while Training $1,000 - $6,000
Grand Opening Marketing $10,000 - $10,000
Store Launch Kit $2,000 - $4,000
Additional Funds (3 Months) $15,000 - $40,000
Total estimated initial investment: $279,000 - $685,500

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Number of units

2023
Franchised units

83

97

118

Company-owned units

13

13

11

Total units

96

110

129

Franchise Disclosure Document

Training 

Training Program: Clean Juice provides a thorough training program known as "Clean Juice University" (CJU). This program incorporates multiple learning methods, including online courses, classroom instruction, and on-site training.

Mandatory Attendance: The initial training program requires participation from at least three individuals. These include the franchisee's Operating Principal, a full-time General Manager, and one additional approved employee, all of whom must complete the training successfully.

Training Content: The program encompasses a broad spectrum of essential topics necessary for effectively operating the store. Key areas of focus include sales strategies, product knowledge, accounting procedures, food preparation, and operational management.

Location and Duration: Training sessions are conducted at designated Clean Juice locations, which may include their headquarters.

Training Costs: Clean Juice covers the direct costs associated with training, such as instructors and materials, for up to four individuals. However, the franchisee is responsible for all indirect expenses. Should the franchisee wish to send more individuals for either initial or refresher training, there is a fee of $550 per person.

Territory Protection

Franchisees of Clean Juice do not receive exclusive rights to their designated territory. This means that the franchisor, along with its affiliates and other franchisees, may operate within the same area assigned to a franchisee. This assigned area is referred to as the "Approved Location" or "Territory".

Although franchisees are provided with a specific location that must be pre-approved by the franchisor, they are not protected from competition by other franchisees, franchisor-owned outlets, or other distribution channels or competitive brands managed by the franchisor.

In cases where an Approved Location is not established at the time of signing the Franchise Agreement, the franchisor will suggest potential areas that could be designated as the Approved Location in an amendment to the Franchise Agreement. This designation occurs after the franchisee selects and the franchisor approves the location. Any relocation of the franchised business requires prior written consent from the franchisor.

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