Modern Market Eatery Franchise FDD, Costs & Fees (2024)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial franchise fee
$40,000
Investment required
$729,000 - $1,469,000
Royalty fee
5.00%

Modern Market Eatery: Leading the Way in Nutritious Fast-Casual Dining

Modern Market Eatery, a renowned fast-casual restaurant chain, has made a name for itself by providing clean, nutritious, and delectable meals since its inception in Boulder, Colorado, in 2009. The company now operates out of its headquarters in Denver, Colorado.

The brand prides itself on scratch-cooking in each of its locations, utilizing sustainable and ethically sourced ingredients while steering clear of preservatives, antibiotics, and artificial additives. In 2020, Modern Market started franchising with the goal of broadening its reach, making wholesome, chef-crafted meals as prevalent and accessible as traditional fast food options.

With a strong focus on quality and transparency, Modern Market Eatery strives to create a dining experience that not only satisfies taste buds but also promotes overall well-being. The restaurant chain offers a diverse menu that caters to various dietary preferences, including gluten-free, vegetarian, and vegan options. By continuously innovating and adapting to the evolving needs of its customers, Modern Market Eatery remains dedicated to its mission of transforming the fast-casual dining landscape, one nutritious meal at a time.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $40,000
Lease Deposit $5,000 - $30,000
Licenses and Permits $3,000 - $5,000
Architects and Design $18,000 - $40,000
Construction/Leasehold Improvements $320,000 - $700,000
Graphics and Signage $20,000 - $40,000
Kitchen Equipment $120,000 - $220,000
Furniture, Fixtures $75,000 - $150,000
Computer and Security Equipment $25,000 - $35,000
Uniforms $2,000 - $4,000
Professional Fees $2,000 - $5,000
Opening Inventory $10,000 - $20,000
Smallwares $20,000 - $25,000
Pre-Opening Labor $10,000 - $20,000
Insurance Deposits $3,500 - $5,500
Manager In Training $10,000 - $40,000
Grand Opening Marketing $15,000 - $40,000
Site Selection Assistance Fee $0 - $500
Miscellaneous Opening Costs $0 - $8,750
Additional Funds - 3 months working capital $30,000 - $40,000
Total for Single Unit $728,500 - $1,468,750

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Number of units

2023
Franchised units

0

0

3

Company-owned units

24

26

22

Total units

24

26

25

Franchise Disclosure Document

Training 

Modern Market Eatery ensures that franchisees and their staff are thoroughly prepared to run their restaurant through an extensive training program that incorporates a variety of instructional methods.

Initial Training Program

The initial training program blends classroom instruction with hands-on experience, held at a location specified by the franchisor. It includes 63 hours of classroom training and 297 hours of practical, on-the-job training at an approved training restaurant.

This program is scheduled as needed for new franchisees and must be completed at least 30 days before the restaurant opens. All training is conducted in English and utilizes various instructional materials, such as handouts, manuals, guides, quizzes, checklists, self-guided online training, and other web-based learning resources.

Manager-Led Personnel Training Programs

Beyond the initial training, the franchisor may mandate that franchisee-trained managers conduct training sessions for their staff before they start their roles at the restaurant. The franchisor assesses the trainees and certifies their completion of the training based on their performance and adherence to standards.

Operational Advice and Consultation

The franchisor provides ongoing advice and consultation on restaurant operations, which may involve distributing printed, filmed, or digital materials, holding meetings or seminars, and maintaining communication through phone or email. Regular inspections are conducted to assist with operations and ensure compliance with the franchise system.

Training Costs

Additional training fees may apply for new hires, refresher courses, advanced training, and special training requests. The current fee is $250 per person per day, plus travel and living expenses.

Territory Protection

Modern Market Eatery does not provide exclusive territories to its franchisees under the Franchise Agreement or the Development Agreement. This means that franchisees may encounter competition from other franchisees, company-owned outlets, or other distribution channels or competing brands managed by the franchisor. There is no obligation on the franchisor's part to compensate franchisees for such competition.

Territorial Rights

Each Franchise Agreement grants the franchisee certain territorial rights within a geographic radius specified in an exhibit attached to the Franchise Agreement. Typically, this protected territory spans a radius of two miles from the franchised restaurant. However, this radius can be adjusted to a smaller or larger area based on mutual agreement before signing the Franchise Agreement.

Franchisor's Rights

Despite these territorial rights, the franchisor retains the authority to operate or license others to operate different types of restaurants within the franchisee’s protected territory. Additionally, the franchisor can sell similar or identical products authorized for Modern Market Eatery restaurants under the Proprietary Marks or other trademarks through any distribution channel.

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