We Rock the Spectrum: Championing Inclusive Play for Every Child

We Rock the Spectrum Kid’s Gym is a globally recognized franchise that offers a safe, sensory-friendly space where children of all abilities can play and grow. Established in 2010 in Tarzana, California, the brand began its franchising journey in 2013, spreading its inclusive mission to communities around the world.

Each gym is outfitted with carefully selected sensory equipment that supports developmental and neurological needs. Children have access to swings, motor-skill toys, and creative stations like arts and crafts. The environment is designed to be welcoming to both neurotypical children and those with special needs, encouraging shared experiences through play.

What sets We Rock the Spectrum apart is its dedication to inclusivity. The franchise creates a space where children from all backgrounds can interact, learn, and build friendships. By promoting understanding and acceptance, it also nurtures a supportive community for families seeking a place where everyone belongs.

Training

We Rock the Spectrum provides a structured Initial Training Program to franchisees to ensure consistent operations and brand standards. The training requirements and components are as follows:

1. Initial Training Program: We Rock the Spectrum offers a required training program for new franchisees unless they or their affiliates already operate a WRTS Kid’s Gym at the time of signing the agreement. This training is intended to prepare franchisees for successful business operations.
2. Training Costs and Attendance: Franchisees are responsible for all training-related expenses, including transportation, lodging, meals, and any applicable wages. The training is provided by the franchisor, but travel and accommodation are not covered.
3. Manuals and Operational Guidelines: Franchisees are given access to detailed operational manuals upon signing the agreement. These manuals currently contain over 200 pages and cover standard procedures, policies, and compliance expectations that must be adhered to throughout the franchise term.

Territory Protection

We Rock the Spectrum provides franchisees with an “Exclusive Territory” during the term of the agreement, as long as the franchisee remains in good standing. Within this defined territory, the franchisor will not open, operate, or license another WRTS Kid’s Gym.

The territory is detailed in Exhibit A of the Franchise Agreement and is determined based on factors like demographics, population, and traffic patterns.

However, this exclusivity is not absolute. The franchisor retains the right to conduct business through alternative channels and does not grant rights for neighboring or additional territories unless applied for separately.

Franchisees are also restricted from soliciting or operating outside their designated territory, and competition from other franchisees may exist just beyond the protected boundaries.