Pump It Up: Revolutionizing Children's Party Entertainment

Pump It Up is a premier children's entertainment franchise specializing in private, indoor birthday parties and other celebratory events featuring custom-designed inflatable play structures.

Founded in 2000 in Pleasanton, California, the company has grown significantly and is now headquartered in Tempe, Arizona. Recognizing the potential for expansion, Pump It Up began franchising in 2002, enabling entrepreneurs nationwide to bring its unique party experience to their communities.

The franchise offers a variety of services centered around its inflatable play areas, including birthday parties, open jump times, and special events.

What sets Pump It Up apart is its commitment to providing a safe, private, and clean environment where children can enjoy active play, fostering both fun and fitness. This focus on exclusive, customizable party experiences differentiates it from competitors in the family entertainment industry.

Training

Pump It Up provides comprehensive training to its franchisees to ensure proper operation and management of the business. The franchisor's training program includes:

1. Initial Training: Mandatory for new franchisees and their managerial personnel, the program covers classroom instruction and hands-on training at designated facilities or online. It must be completed before opening the franchise.
2. Opening Assistance: Up to three days of on-site support to assist with the launch of the business, which can be adjusted as needed.
3. Ongoing Training: Franchisees are required to participate in periodic training, including conventions, regional meetings, and annual franchise meetings, which may be conducted in-person or virtually.
4. Employee Training: Franchisees must implement a training program for their staff consistent with the guidelines provided in the franchisor's manuals.
5. Specialized Guidance: Training on specific topics such as risk mitigation and operational standards is also available as needed.

Attendance and completion of these programs are critical, as failure to do so may impact the franchisee’s ability to operate the business.

Territory Protection

Pump It Up provides franchisees with a "Protected Area," granting limited geographic exclusivity where no other Pump It Up businesses will be established. However, this does not guarantee exclusivity from indirect competition, as the franchisor may operate other businesses or sales channels within or outside the Protected Area.

The Protected Area does not apply to existing Pump It Up locations or those under construction before the agreement. Franchisees must adhere to all terms of the franchise agreement to maintain these rights.