TOUS les JOURS: Blending French Flair with Asian Inspiration in Baking

Launched in South Korea in 1997, TOUS les JOURS has made a name for itself as a global bakery café brand known for its creative fusion of French and Asian culinary traditions. Its name, meaning “every day” in French, captures the essence of the brand’s philosophy—delivering fresh, high-quality baked goods daily.

The brand entered the U.S. market in 2004 and has since grown to more than 90 locations nationwide, contributing to a global footprint that exceeds 1,650 stores. TOUS les JOURS operates its U.S. headquarters out of Commerce, California, supporting its continued expansion and operational excellence.

Customers are drawn to its wide-ranging menu that features everything from handcrafted breads and elegant pastries to beautifully decorated cakes and specialty drinks like coffee and tea.

What sets TOUS les JOURS apart is its distinctive mix of classic French baking techniques with Asian flavors, offering a culinary experience that feels both familiar and refreshingly new.

Training

Tous Les Jours provides several types of training programs to its franchisees to ensure the successful operation of its Bakery-Cafés. The training is mandatory and comprehensive, with specific responsibilities for the franchisee and their designated staff. The main programs offered by the Franchisor include:

1. Pre-opening TLJ Training: This initial program is mandatory for the franchisee or designated owner, general manager, and personnel overseeing key areas like sales, cashiering, cake, and bakery products. It includes instruction on operating the Bakery-Café and indoctrination into the Tous Les Jours System. The training is held at a location designated by the Franchisor and must be completed satisfactorily before opening the outlet.
2. Managerial TLJ Training: Any individuals hired as general manager, assistant manager, or kitchen manager after the pre-opening training must also attend and complete the TLJ Training to the Franchisor’s satisfaction. Fees may apply for these sessions.
3. Designated Third-Party Certification Programs: The Franchisor may require franchisee employees to complete specific third-party certification programs such as ServSafe® Food Safety. The franchisee is responsible for ensuring that designated employees complete the required certifications.
4. Refresher and Supplemental Training: The Franchisor may mandate attendance at refresher courses, additional training programs, conferences, or conventions periodically. These may include various workshops, and the franchisee must cover associated travel, living expenses, and any applicable tuition fees.
5. Virtual Training Options: Portions of the TLJ Training and other supplemental programs may be conducted remotely through a virtual communication platform designated by the Franchisor.

Territory Protection

Tous Les Jours does not offer exclusive territory protection to its franchisees. While each franchisee is granted a specified Territory, the Franchisor retains broad rights to establish or license other Tous Les Jours Bakery-Cafes outside of that Territory. Furthermore, the Franchisor may operate or franchise other businesses, even if they sell similar products, within or outside the franchisee’s Territory.

This means that Tous Les Jours reserves the right to open additional locations, or allow others to do so, in areas that may overlap with or be adjacent to a franchisee's Territory. The agreement clearly states that franchisees have no rights to object to such activities, and this lack of exclusivity could lead to direct competition.