Crumbl Cookies: Innovating the Gourmet Cookie Experience

Crumbl Cookies is a rapidly growing franchise specializing in freshly baked, gourmet cookies with a unique weekly rotating menu. Founded in 2017 by cousins Jason McGowan and Sawyer Hemsley in Logan, Utah, Crumbl quickly gained popularity for its innovative flavors and high-quality ingredients. The brand began franchising in 2018.

What sets Crumbl apart from other cookie franchises is its strong emphasis on technology integration and customer experience. The company leverages app-based ordering and streamlined operations to enhance the customer experience, making it a favorite among tech-savvy consumers.

Additionally, Crumbl's distinctive branding, including its signature pink boxes and engaging social media presence, has helped solidify its position as a market leader in the cookie industry.

As Crumbl continues to expand, it remains committed to its core offering of cookies while also introducing complementary products like ice cream. The franchise's ability to maintain high-quality standards and innovate within the bakery space has contributed to its impressive growth, making it an appealing investment for potential franchisees looking to enter the food industry.

Training 

Crumbl Cookies provides a comprehensive training program to ensure that franchisees are well-prepared to operate their stores successfully. The training is divided into several phases:

1. Online Training: The first part of the training is an online, self-guided course that takes approximately 15 to 20 hours to complete. This portion covers the fundamental aspects of running a Crumbl Cookies franchise, including the operational procedures and business management basics.
2. In-Person Training: The next phase is an in-person training program conducted at the Crumbl training facility in Lindon, Utah, or at a nearby franchise location. This segment lasts about 7 to 14 days and involves hands-on learning where franchisees get practical experience in the day-to-day operations of the business, including cookie preparation, customer service, and store management.
3. On-Site Training: Finally, before opening their store, franchisees undergo on-site training at their own location. This phase lasts around 7 to 10 days and is led by a field trainer who provides personalized guidance on the specific needs of the franchisee’s store, ensuring that all aspects of the operation are running smoothly and according to Crumbl's standards.

Territory Protection

Crumbl Cookies offers territory protection to its franchisees, ensuring that each franchisee operates within a designated area without competition from other Crumbl locations. 

The specific size of the territory is determined by factors such as population density, business base, and whether the area is metropolitan or rural. Typically, these territories are set between one to two miles from the franchise location, though the exact boundaries can be defined by zip codes, streets, or other recognizable demarcations.

However, the franchisor reserves the right to adjust territory boundaries if significant changes occur, such as population growth in the area, ensuring the best possible market conditions for both existing and new franchisees​.