The Designery: Revolutionizing Home Remodeling with Technology-Forward Solutions

Founded in 2007 in Chattanooga, Tennessee, The Designery began as a kitchen and bath product wholesale outlet. In 2019, co-founder and President Casey Ridley identified untapped potential in the kitchen, bath, and closet marketplace, leading to significant adjustments in product and service offerings that dramatically increased the company's growth.

This success paved the way for the launch of The Designery franchise in 2019, aiming to bring high-quality, high-value solutions to communities nationwide through a technology-forward design process.

Headquartered in Huntersville, North Carolina, The Designery offers a comprehensive range of products, including cabinets, flooring, countertops, closets, tiles, and hardware accessories. Their services encompass kitchen, bathroom, and closet remodeling, as well as partnerships with contractors on new construction projects.

A key differentiator is their innovative use of virtual reality and tele-design, providing customers with an immersive design experience that sets them apart from competitors.

Training

The Designer franchise provides a structured and comprehensive training program for its franchisees, designed to ensure proper operational and managerial knowledge. Here are the main training components:

1. Initial Training Program: This mandatory program is approximately five days long and conducted at the Franchisor’s Home Office in Huntersville, North Carolina, or other designated locations. It covers essential operational aspects and must be completed before the franchise opens.
2. Additional and Remedial Training: The Franchisor offers ongoing training sessions, refresher courses, or remedial training if necessary. These may be conducted at the Home Office, other designated locations, or virtually. The purpose is to keep the franchisees compliant with the system standards.
3. Employee Training Materials: The Franchisor provides standardized training materials for franchisees to train their personnel. Franchisees may supplement these with their own materials, provided they align with the Franchisor’s standards.
4. Optional Training Programs: These optional sessions, which can be in-person or virtual, provide updates or deeper insights into operational procedures. Franchisees may attend to enhance their knowledge base further.
5. Annual Conference: Franchisees are required to attend an annual conference organized by the Franchisor. This event includes training sessions and networking opportunities and is subject to a participation fee.

Territory Protection

The Designer franchise offers limited territory protection to its franchisees under specific terms. Franchisees are granted a "Designated Territory" in which they have exclusive rights to operate their business.

This protection ensures that the Franchisor will not establish or license another franchise or operate directly within the same territory, as long as the franchisee remains compliant with the terms of the agreement.

However, this exclusivity comes with exceptions. The Franchisor retains rights to adjust the territory boundaries or revoke permissions under certain conditions, such as non-compliance or the need to realign territories for operational efficiency.

Franchisees may also face competition from adjacent franchisees or open territories, which can be reallocated by the Franchisor without prior notice.