SUPPLY POINTe: Revolutionizing Logistics with Comprehensive Solutions

SUPPLY POINTe is a leading logistics and supply chain company, specializing in services such as pallet supply, packaging, transportation, and end-to-end logistics support. Founded over 22 years ago in Cincinnati, Ohio, by Matt Cahill, the company has built a solid reputation as a trusted name in the logistics industry.

In 2018, SUPPLY POINTe took a significant step toward growth by franchising its proven business model. Today, it boasts 13 franchise locations across the United States, with ambitious plans to expand its footprint even further.

What sets SUPPLY POINTe apart is its all-in-one approach to logistics. By combining pallet supply, packaging, and transportation services under one umbrella, the company delivers seamless operations and cost-saving efficiencies to its clients, making it a standout choice in the competitive logistics market.

Training

The Supply Point franchise provides the following training programs:

1. Initial Training Program
   Conducted virtually 4–5 weeks before the opening of the franchised business, this program includes materials such as the Operations Manual and related written resources.
2. Opening Assistance
   Up to 60 days post-opening, Supply Point provides an experienced representative to help familiarize the franchisee's staff with the business system techniques and offer guidance.
3. Ongoing Training
   Supply Point offers periodic mandatory training programs or seminars for the designated manager, free of charge, but the franchisee is responsible for travel and other associated costs.
4. Additional Training
   Upon request or deemed appropriate by Supply Point, virtual remedial training and assistance are provided. The franchisee must cover a per diem fee for the trainer and associated expenses.
5. Refresher Training Programs
   These programs, conducted virtually or at another designated location, are provided as needed and at the franchisee's expense.
6. Prerequisite Training
   This involves 20–50 hours of remote classroom training on topics like CRM, product knowledge, business planning, and financial management. Additional workshops focus on areas like territory management, sales strategies, and managing financials.
7. New Manager Training
   If a new designated manager is appointed, they must complete the initial training program within 30 days of being named, with the franchisee bearing associated costs.

Territory Protection

The Supply Point franchise does not offer exclusive territory protection to its franchisees. While the franchise assigns a designated market area containing a minimum of 750 target companies, this area is not exclusive. Franchisees may face competition from other franchisees, company-owned outlets, or distribution channels controlled by Supply Point.

However, Supply Point provides some safeguards within a franchisee's designated market area. For instance, the franchisor does not permit other franchisees to solicit industrial packaging sales within a franchisee's territory.

Despite these measures, the franchisor retains the right to sell products and services in any territory through alternative channels, such as online or catalog sales. This arrangement limits the level of territorial exclusivity.