Studio Pilates: Revolutionizing Fitness with Science-Based Workouts

Headquartered in Wilmington, North Carolina, Studio Pilates is a chain of fitness studios known for its fast-paced, 40-minute science-based workouts using the Pilates technique. These high-intensity, low-impact workouts are designed to enhance mental stamina, boost positivity and energy levels, relieve stress, and improve concentration and relaxation.

Founded by Jade Winter in 2002 in Australia, the brand expanded its franchise model to the US in 2020. Studio Pilates stands out for its innovative approach to fitness, integrating cutting-edge exercise science with the principles of Pilates to deliver effective and efficient workouts.

The Studio Pilates franchise model is highly systemized and streamlined, providing franchisees with comprehensive support, including extensive training, marketing assistance, and operational guidance. The brand's commitment to helping franchisees succeed is evident in its robust support network and proven business strategies.

Training 

Initial Training Program The Initial Training Program is essential for the franchisee, key personnel, and relevant staff. This comprehensive program includes:

• Business Operations Training: This combines online learning, video-based tutorials, webinars, and potentially face-to-face sessions. Covering all operational aspects of running the franchise, this training must be completed before the studio opens.
• Instructor Training Course: This course also utilizes a blend of online learning, video tutorials, webinars, and in-person training. It includes modules on anatomy and physiology, customer service protocols, and the facilitation of Studio Pilates International classes. Instructors must complete a shadowing period to ensure full qualification before commencing work in the franchise.

Additional Training

• On Request: Franchisees can request Additional Training, with the franchisor providing details on duration, times, and locations.
• Mandatory: The franchisor may mandate additional training to ensure franchisees, key personnel, or staff maintain high standards or enhance their skills.

Costs of Training Franchisees are responsible for all costs associated with the Initial Training Program and any Additional Training. This includes travel, accommodation, meals, the Opening Package Fee, and any additional training costs at the franchisor's current rates, payable before each course begins.

Ongoing Advice and Support The franchisor offers continuous support and advice across various operational areas, including marketing, sales techniques, administrative procedures, and general management.

Territory Protection

Franchisees will not receive an exclusive territory. Although franchisees are granted a specific location to operate their Studio Pilates franchise, there is no territorial protection in place. This means the franchisor or other franchisees may open nearby locations or compete for the same customer base without restrictions.

However, Studio Pilates is committed to supporting franchisees through robust marketing strategies and ongoing operational assistance to help each location thrive. Despite the lack of territorial exclusivity, franchisees can leverage the brand’s reputation, comprehensive training programs, and dedicated support to build a successful and competitive business in their designated area.