Starting Strength Franchise FDD, Costs & Fees (2025)

Starting Strength: Redefining Strength Training with Expert Coaching

Starting Strength is a fitness franchise that specializes in strength training and personal coaching. Founded in 2007 in Austin, Texas, by Mark Rippetoe, Starting Strength has established itself as a leading name in the fitness industry. The franchise is headquartered in Austin, Texas, and began its franchising operations in 2019.

Starting Strength offers a unique approach to fitness, focusing primarily on strength training through its signature barbell-based programs. The franchise provides comprehensive training programs that are designed to cater to individuals of all fitness levels, from beginners to advanced athletes.

Its proprietary methodology emphasizes foundational barbell lifts and personalized coaching, setting it apart from traditional gym models that may offer a broader range of fitness services.

The franchise differentiates itself through its commitment to high-quality, evidence-based strength training, guided by experienced coaches who are certified in the Starting Strength method.

Training 

For new franchisees, Starting Strength provides a comprehensive training program designed to equip them with the knowledge and skills needed to operate a successful franchise. Here’s a breakdown of the training provided:

1. Franchisee Orientation: This initial training session introduces new franchisees to the Starting Strength brand, business model, and operational standards. It covers essential aspects of running a franchise, including brand values, mission, and business expectations.
2. Operational Training: New franchisees receive detailed instruction on the day-to-day operations of a Starting Strength facility. This includes facility management, equipment setup and maintenance, scheduling, and client service protocols to ensure smooth and efficient operations.
3. Coaching Certification: Franchisees undergo rigorous training to become certified Starting Strength coaches. This program covers the fundamentals of strength training, coaching techniques, program design, and client interaction, ensuring that franchisees can deliver high-quality coaching consistent with the Starting Strength methodology.
4. Marketing and Sales Training: New franchisees are trained on marketing strategies and sales techniques specific to the Starting Strength model. This includes local marketing tactics, promotional activities, and strategies for client acquisition and retention to build a strong client base.
5. Ongoing Support and Development: After the initial training, franchisees receive ongoing support through regular check-ins, additional training modules, and access to a network of experienced franchisees. This continuous support helps franchisees stay updated on best practices and adapt to any changes or challenges that arise.

Territory Protection

Starting Strength franchise offers territory protection to its franchisees to help ensure that each location has a defined and exclusive market area. 

This protection means that no other Starting Strength franchises will be established within the designated territory, allowing franchisees to build and grow their client base without direct competition from other franchise units. 

This strategy is designed to enhance each franchisee's potential for success by minimizing market overlap and protecting their investment.