KEY FRANCHISE STATS
All you need to know about this franchise in a snapshot
Based in Huntersville, North Carolina, RockBox Fitness is a network of fitness franchise centers dedicated to helping individuals, both men and women, achieve a shared goal of leading a healthier and more active lifestyle.
Founded by Steve Halloran in 2013, RockBox Fitness was established to provide a supportive environment where members could enhance their mental and physical well-being and boost their confidence. Today, RockBox Fitness studios offer rigorous one-hour workout sessions that include boxing, kickboxing, functional training, and high-intensity interval training (HIIT), ensuring quick and lasting results.
Since it began franchising in 2018, RockBox Fitness has attracted a diverse group of franchisees who are passionate about fitness and community wellness. The brand emphasizes a results-driven approach, combining modern workout techniques with a community-focused atmosphere.
Through inspiring and improving the health of its members, RockBox Fitness presents an excellent opportunity for franchisees to build fulfilling careers while positively impacting their communities. The franchise offers comprehensive support, including initial training, marketing assistance, and ongoing operational guidance, making it an appealing venture for those looking to invest in the fitness industry.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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The Initial Training Program is mandatory for all franchisees and their Designated Manager/Head Trainer. It must be successfully completed at least 45 days prior to the franchise's soft opening.
This comprehensive training includes both online and in-person sessions covering various aspects of business operations, sales, marketing, and more. The program is organized as follows:
In total, the training program comprises 28 hours of online training, 40 hours of classroom training, and 6 hours of on-the-job training. This training is provided at no cost for up to four participants, provided they attend together. If additional personnel need training or if individuals attend separately, the franchisor may charge a fee, currently up to $350 per day.
Ongoing Training
Franchisees, their Designated Manager, and staff must participate in up to five days of additional training each year as determined by the franchisor. This ongoing training may cover new operational techniques, updated sales strategies, or other relevant topics to improve franchise performance.
RockBox Fitness provides territory protection to its franchisees by ensuring that no additional brick-and-mortar locations will be established within the Designated Territory under the same brand marks and system. This exclusivity allows franchisees to build their business with confidence, knowing that their market area is protected from internal competition.
The designated territory is defined based on several factors, including population density, geographic boundaries, and market potential. This strategic approach helps franchisees maximize their business opportunities while maintaining a balanced and fair distribution of locations. Franchisees are encouraged to actively engage with their community and leverage the brand’s reputation to attract and retain members.
Moreover, RockBox Fitness supports its franchisees through comprehensive market analysis and planning, ensuring that each territory has the potential for sustained growth and success. This commitment to territory protection and market support underscores RockBox Fitness's dedication to its franchisees' long-term prosperity.
