Poolwerx

Founded in

1992

Started franchising in

1992

Poolwerx offers pool and spa maintenance services, providing expert solutions and equipment to ensure clean, healthy, and enjoyable aquatic experiences.

Franchise Disclosure Document

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Poolwerx Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Number of franchises

Investment required

$107,000 - $407,000

Revenue (AUV)

$771,000

Last 3 years unit growth

-7%

Initial franchise fee

$49,500

Operating Profit

n.a.

Poolwerx: Revolutionizing Pool Maintenance Services

Established in Australia in 1992 by entrepreneur and CEO John O’Brien, Poolwerx has grown into a leading global franchise specializing in swimming pool maintenance, repair, and retail services. The company expanded its operations to the United States in 2015, with its U.S. headquarters located in Dallas, Texas.

Poolwerx offers a comprehensive range of services, including regular pool maintenance, equipment installation, and retail sales of pool chemicals and accessories. What sets Poolwerx apart is its commitment to professionalism and quality, providing extensive training and support to its Franchise Partners.

This dedication ensures that clients receive top-notch service from certified technicians, distinguishing Poolwerx from many small, unbranded competitors in the fragmented pool service industry.

Since its inception, Poolwerx has demonstrated resilience and consistent growth, even during economic downturns. With over 350 franchise partners, 170 stores, and more than 600 service vans across the U.S., Australia, and New Zealand, the company continues to expand its footprint, offering prime territories for new franchisees.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Poolwerx offers 2 types of franchises:

Franchise Type	Initial Investment
Vehicle Only (Initial Phase)	$107,250 to $164,000
Vehicle and Retail Location	$175,250 to $406,500

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We are summarizing below the main costs associated with opening a Poolwerx vehicle and retail location.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure	Amount
Initial Franchise Fee	$49,500
Leasehold Improvements	$10,000 - $80,000
Lease and Utility Security Deposits	$0 - $8,000
Signage	$2,000 - $20,000
Furniture and Fixtures	$40,000 - $80,000
Office Equipment and Supplies	$0 - $5,000
Hardware & Software	$2,000 - $7,000
Business Licenses & Permits	$500 - $2,000
Professional Fees	$4,000 - $7,000
Opening Inventory	$15,000 - $45,000
Business Insurance	$3,000 - $6,000
Initial Training Fee	$2,000
Cost and Living Expenses while Training	$0 - $3,000
Grand Opening Advertising	$10,000 - $25,000
Convention Fee	$3,500
Equipment used in Business Operations	$3,000 - $5,000
Uniforms	$750 - $1,500
Vehicle Cost	$5,000 - $7,000
Additional Funds	$25,000 - $50,000
Total	$175,250 - $406,500

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Franchise Disclosure Document

Training

Poolwerx, as a franchisor, provides comprehensive training programs designed to support franchisees in building and maintaining successful businesses. The training offerings include:

Induction Training: A foundational training program covering essential business operations, marketing strategies, customer service principles, and technical skills specific to Poolwerx's services.
On-the-Job Training: Practical, hands-on training provided at Poolwerx locations, where franchisees and their staff can apply learned concepts under the guidance of experienced professionals.
Ongoing Training and Workshops: Periodic training sessions and workshops are held to keep franchisees updated on the latest industry trends, new technologies, and company practices.
Leadership Development: Programs aimed at improving managerial and leadership skills, enabling franchisees to effectively oversee their teams and grow their business.
Technical Certifications: Specialized training focused on obtaining certifications in pool maintenance, repairs, and water chemistry to ensure high-quality service delivery.

Territory Protection

Poolwerx provides territory protection to its franchisees, ensuring they have exclusive rights to operate within a defined geographic area. This protection allows franchisees to build their client base without the concern of competition from other Poolwerx franchisees in their designated territory.

By offering this exclusivity, Poolwerx fosters a collaborative network among franchisees, enhancing their ability to focus on growth and customer satisfaction. The protected territory is carefully determined based on market research and potential demand for pool services in the region.

Poolwerx works closely with franchisees to assess the viability of their assigned area, ensuring it supports sustainable business growth. This approach underscores Poolwerx’s commitment to creating equitable opportunities for all franchisees while maintaining the integrity of the brand.