LearningRx: Revolutionizing Cognitive Enhancement Through Brain Training

Established in 2002 by Dr. Ken Gibson in Colorado Springs, Colorado, LearningRx is a pioneering franchise specializing in cognitive skills training. With over 35 years of research and development, the company offers programs designed to enhance learning and performance for individuals of all ages.

LearningRx's headquarters remain in Colorado Springs, reflecting its commitment to its roots. The franchise began expanding its reach in 2003, opening 27 centers within its first year of franchising. LearningRx's programs focus on improving cognitive abilities such as memory, attention, processing speed, and reasoning skills.

Unlike traditional tutoring services, LearningRx emphasizes one-on-one brain training to address the underlying cognitive skills that facilitate learning, rather than re-teaching academic content.

What sets LearningRx apart is its personalized approach to cognitive enhancement. By tailoring programs to individual needs and employing a one-on-one training methodology, the franchise has garnered numerous accolades, including being named a Top Education Franchise by Franchise Business Review in 2022.

Training

The LearningRx franchise provides comprehensive training to franchisees to ensure successful operation of their centers.

1. Initial Training Program
   • Conducted at the corporate headquarters or a designated location, or virtually.
   • Approximately 40 hours over five days covering operational systems, hiring, customer service, sales, accounting, and quality standards.
   • Includes materials such as operations manuals, presentations, and trainer kits.
2. On-Site Staff Training
   • 2 to 4 days of staff training provided at the franchisee's center after completing the initial training program.
   • Focused on hands-on implementation and practical operation.
3. Ongoing Training Requirements
   • Franchisees are required to have at least one person per center attend annual conferences.
   • Topics include updates in industry standards, sales techniques, personnel training, bookkeeping, and advertising.
4. Performance-Based Sales Training
   • Required if the franchise’s conversion rate of potential students to enrolled students falls below 40%.
   • Involves a minimum of four 90-minute sessions over three months.
5. Periodic National Conferences
   • Attendance is mandatory, and fines may apply for non-participation.
   • Serves as a platform to share updates and best practices.
6. Supplementary Training for New Center Directors
   • Newly appointed directors (due to center transfers or other reasons) must complete sales training sessions.
7. Optional Additional Training
   • Franchisees may request further on-site assistance for an additional fee covering training and operational guidance.

Territory Protection

LearningRx grants franchisees a defined territory where no other LearningRx Center will be established, provided the franchisee meets revenue targets and complies with the agreement. However, this territory is non-exclusive, allowing the franchisor to operate or grant rights outside it or through alternative channels.

The franchisor may also permit pre-existing licensees to continue offering related services within the territory, and alternative marketing or service channels may create indirect competition. This ensures operational flexibility for the franchisor while providing limited territorial protection to the franchisee.