Escapology: Elevating the Escape Room Experience Worldwide

Escapology stands out as a top-tier escape room franchise, delivering engaging and immersive live-action puzzle experiences. Established in 2014 by Simon and Paul Davison along with Simon Millington, the brand launched its inaugural location in Orlando, Florida, later that year.

Based in Orlando, Escapology entered the franchising space in 2016 and has since grown its footprint to over 80 locations across the U.S., Canada, Chile, and the UAE. Its rapid expansion reflects growing demand for experiential entertainment and team-based challenges.

The franchise is known for its intricately designed escape rooms, accommodating up to four players per game. These themed environments challenge guests to work collaboratively under time pressure to solve clues and unlock their way to success—making it a hit for both casual fun and corporate team-building.

What sets Escapology apart is its focus on delivering a polished, premium experience. From meticulously crafted game sets to a commitment to ongoing innovation and superior customer service, Escapology consistently raises the bar in the escape room industry.

Training

Escapology provides a structured suite of training programs to ensure franchisees and their teams are fully prepared to operate the business effectively. These programs are integral to maintaining operational consistency and delivering the brand experience.

1. Initial Management Training Program
   Franchisees and their general managers must attend and successfully complete the Initial Management Training Program. This course is conducted either at the Franchisor’s headquarters or a designated affiliated location and can include virtual components. It must be completed between four and twelve weeks prior to opening, and while tuition for up to three attendees is covered, the franchisee bears all travel and accommodation costs.
2. Opening Assistance
   Just before launch, Escapology provides two days of on-site opening support. A trained representative offers operational guidance and support during this critical phase. The franchisee is responsible for travel and living expenses for the trainer, estimated at around $500.
3. Additional and Ongoing Training
   Franchisees may be required to attend ongoing training sessions and an annual national convention lasting up to three days. Failure to attend mandatory events constitutes a default, and any missed training must be rescheduled and completed at the franchisee's expense. These programs are designed to keep operators aligned with system updates and best practices.

Territory Protection

Escapology provides its franchisees with an exclusive territory, which is generally a half-mile radius in urban areas and up to fifteen miles in less densely populated regions. Within this designated territory, the franchisor agrees not to open another dedicated Escapology outlet or authorize others to do so, provided the franchisee remains in compliance with their agreement.

The size and shape of the territory are determined based on factors like population density and geographic layout, and are officially defined in an attachment to the Franchise Agreement.

However, this exclusivity does not prevent Escapology from engaging in alternative distribution methods within the territory. The franchisor reserves the right to sell its products and services under the Escapology brand through channels such as the internet, mobile setups, or pop-up installations, even within a franchisee's protected area.