Egg N' Joe: Elevating Breakfast and Lunch Experiences

Egg N' Joe is a breakfast and lunch restaurant chain that brings the best of the beloved Elmer’s brand into a streamlined, in-line space with a patio and a focus on morning and midday dining. Introduced in 2016 with the opening of its first location in Scottsdale, Arizona, the concept was designed to offer a convenient yet high-quality dining experience.

‍Egg N' Joe is part of the Elmer's Restaurants, Inc. family, which traces its roots back to 1960 when Walt and Dorothy Elmer opened the original Elmer's restaurant in Portland, Oregon. Today, the company is headquartered in Vancouver, Washington.

The Egg N' Joe brand began franchising in 2018 through We Are Crackin', LLC, a wholly owned subsidiary of Elmer's Restaurants, Inc. Franchisees operate from 6:30 a.m. to 2:30 p.m. daily, offering a carefully curated menu that includes classic breakfast fare like pancakes, waffles, omelets, and crepes, as well as lunch favorites such as salads, burgers, and sandwiches.

What sets Egg N' Joe apart from other breakfast and lunch establishments is its commitment to quality ingredients, scratch-made entrees, and genuine hospitality. The brand’s mission, “Delight Our Guests,” is reflected in every interaction, with a focus on creating a welcoming, community-oriented environment.

Training

Elmer’s Breakfast, Lunch, Dinner and Egg N’ Joe franchise offers a structured training program designed to prepare franchisees and their management teams for effective restaurant operations. Here's a breakdown of the training provided by the franchisor:

1. Initial Training Program
   The franchise provides up to 6 weeks of initial training for four individuals, including the general manager, kitchen manager, and assistant manager. The training covers administration, floor operations, kitchen operations, dining room service, and includes 43 hours of classroom instruction and 201 hours of on-the-job training.
2. Grand Opening Support
   Before the restaurant opens, the franchisor sends a trainer or training team to assist with the launch. The amount of support and time spent is determined at the franchisor’s discretion and may include additional personnel for new openings.
3. Ongoing and Refresher Training
   Designated Managers and Managing Owners may be required to attend ongoing training, including up to five full business days per year, as well as annual conferences and mid-year business meetings. These sessions may occur virtually or at designated locations.
4. Training for New Managers
   Any new Managing Owner or Designated Manager added during the term of the agreement must complete the current initial training program. The franchisee is responsible for all associated travel, lodging, and training fees.
5. Optional Additional Training
   Franchisees can request extra training if they feel the Designated Managers were not adequately trained during the initial program. The duration and scope of this training are determined jointly with the franchisor.

Territory Protection

Elmer’s Breakfast, Lunch, Dinner and Egg N’ Joe does not grant exclusive territory rights to its franchisees. Franchisees operate at a single approved location and may face competition from other franchisees or company-owned outlets nearby.

The franchisor retains the right to open or franchise restaurants within a one-mile radius, though existing franchisees may have a right of first refusal. Overall, territorial protection is limited and non-exclusive.