Ellianos Coffee: Delivering Italian Quality at America's Pace

Founded in 2002 by coffee enthusiasts and seasoned entrepreneurs Scott and Pam Stewart, Ellianos Coffee Company originated in Lake City, Florida. Inspired by the thriving drive-thru specialty coffee scene in the Pacific Northwest, the Stewarts introduced this concept to their hometown, establishing a brand that quickly resonated with the community.

Recognizing the immediate success and potential for growth, Ellianos began franchising in 2003. The company has since expanded its footprint across the Southeastern United States. Ellianos offers a diverse menu that includes handcrafted espresso beverages, smoothies, frappés, and a selection of breakfast and lunch items, catering to a broad range of customer preferences.

What sets Ellianos apart from competitors is its commitment to delivering "Italian Quality at America's Pace." This philosophy emphasizes providing high-quality products with efficiency and convenience, particularly through its double-sided drive-thru design. Additionally, Ellianos fosters a family-oriented culture among its franchisees, offering comprehensive support and training to ensure their success.

Training

Ellianos provides a comprehensive suite of training programs for franchisees, their managers, and staff to ensure effective operation of the Franchised Store. Here are the types of training offered:

1. Initial Training Program: This is mandatory for franchisees and includes both classroom and on-the-job training. Topics include barista techniques, payroll, advertising, marketing, administrative practices, and in-store operations. It is conducted online and at Ellianos' training facility or an Ellianos Store. Completion is required before store opening.
2. Development Training: Franchisees and designated employees must complete training specified by Ellianos related to store development. Optional development training may also be required, with tuition fees and travel expenses covered by the franchisee.
3. Additional Training Courses: The franchisor may require completion of additional courses beyond the initial program. These could include updates on new procedures or compliance standards, and franchisees are responsible for associated fees and expenses.
4. Training for New Employees: Any new employee replacing one who completed the Initial Training Program must also attend and pass the training. The franchisee must pay a training fee for each replacement.
5. Franchisee-Led Employee Training: Franchisees must conduct their own training for store employees as required by Ellianos, covering operational standards and compliance.

Territory Protection

Ellianos grants franchisees a Protected Area, within which it agrees not to open or license another Ellianos Store, provided the franchisee complies with the terms of the Franchise Agreement.

This means the franchisee can operate continuously at the designated location without internal brand competition within the defined radius. However, this territorial protection is limited in scope and does not amount to an exclusive territory.

The franchisor retains certain rights within the Protected Area, which means franchisees might still face competition from other Ellianos outlets if the agreement ends or from stores already operating in the area.