Travelin’ Tom’s Coffee: Revolutionizing Mobile Coffee Service

Travelin’ Tom’s Coffee is a mobile coffee franchise that brings a diverse selection of beverages directly to customers via its distinctive coffee trucks. Founded in 2018 in the United States, the company has rapidly expanded its presence across the country.

The franchise is headquartered in Cincinnati, Ohio, and began offering franchising opportunities shortly after its inception, enabling entrepreneurs nationwide to join the mobile coffee movement.

The franchise offers a wide array of products, including iced and frozen beverages like Nitro Cold Brew and Caramel Frappe, hot specialty drinks such as espresso and seasonal flavors, and non-coffee options like TILT Nitro Energy™, lemonades, and teas.

What sets Travelin’ Tom’s Coffee apart from competitors is its fully mobile model, allowing franchisees to serve high-quality beverages at various events and locations without the constraints of a traditional brick-and-mortar setup.

Training

The franchisor, Travelin' Tom's Coffee, provides the following types of training programs:

1. Initial Training Program
   • Known as "Tom's Coffee Academy," this training is mandatory for the Managing Owner and, if applicable, the Designated Manager.
   • The training is provided free for one attendee, including hotel and airfare, but excludes ground transportation, food, and other incidental costs.
   • Additional attendees are required to pay training fees.
   • This program ensures that franchisees are equipped to operate their business effectively before opening.
2. Additional Training
   • Optional or mandatory refresher courses may be provided periodically.
   • Franchisees are required to pay fees as outlined in the Brand Manual.
3. Remedial Training
   • If operational deficiencies are identified, the franchisor may require attendance at specialized training sessions to address and correct these issues.
   • The franchisee is responsible for covering training fees.
4. Requested Training
   • Franchisees may request extra training or assistance.
   • Such training is subject to a fee and scheduled at a mutually convenient time.
5. Conferences
   • The franchisor may hold national or regional conventions to discuss business operations and strategies.
   • Attendance may be mandatory or optional, with associated fees.

Territory Protection

Travelin' Tom's Coffee offers its franchisees territory protection, granting them a "Protected Territory" under the Franchise Agreement. This territory is determined based on geographic and demographic factors, typically covering up to 100,000 people.

The franchisee holds the exclusive right to operate their business within this area, with the franchisor refraining from opening competing company-owned units or granting licenses for similar businesses in the same territory.

However, the franchisor retains the right to modify the territory if the population exceeds a 25% increase. Franchisees are restricted from soliciting or accepting orders outside their assigned territory unless expressly allowed by the franchisor. This arrangement balances the franchisee's operational rights with the franchisor's ability to adapt to changing market conditions.