Duraclean: A Legacy of Excellence in Cleaning and Restoration

Founded in 1930 by Irl Marshall Sr., Duraclean began as "The Home Service Co." in Arlington Heights, Illinois. Marshall was inspired to create better cleaning methods after his wife voiced dissatisfaction with traditional rug cleaning.

His innovations in carpet and upholstery care quickly set the company apart, and by 1945, Duraclean had launched its franchise model, establishing a national presence as a trusted provider of cleaning services.

Headquartered in Arlington Heights, Illinois, Duraclean International, Inc. offers a wide range of services that cater to both residential and commercial clients. These services include carpet and upholstery cleaning, water and fire damage restoration, mold remediation, dryer vent and air duct cleaning, tile and grout cleaning, and biohazard cleanup.

What makes Duraclean stand out is its deep commitment to franchisee support and training. New owners receive comprehensive initial training and ongoing education to keep up with the latest industry standards and technologies. The brand’s "Forever Support" model ensures franchisees have access to help 24/7, 365 days a year.

Training

DuraClean provides a comprehensive training program to its franchisees through a mix of materials, workshops, and ongoing support. Here are the types of training offered by the franchisor:

1. Duraclean Training Materials
   Franchisees receive detailed instructional materials that explain how to perform services, market to customers, and manage all business operations. These include electronic marketing content, cleaning and restoration forms, OSHA safety training, and HR and management guides.
2. Success Institute
   This is a structured program offering a five-day training either via webinar, pre-recorded video, or in-person at Duraclean’s headquarters. Topics include:
   • Business Planning (2 hours)
   • Carpet Cleaning (5 hours)
   • Upholstery Cleaning (3 hours)
   • Solution Comparison (1 hour)
   • Water & Mold Restoration (10 hours)
   • HVAC Duct & Dryer Vent Cleaning (3 hours)
   • Marketing (8 hours)
   • Management (2 hours)
   • Safety & Health (1 hour)
   • Office Setup (2 hours)
   • Software System (2 hours)
   • Licensing & Insurance (1 hour)
     

Territory Protection

DuraClean assigns each franchisee a Primary Marketing Area based on local demographics and market potential. However, this territory is non-exclusive, meaning Duraclean and other franchisees may also operate within it.

While Duraclean aims to avoid overlap where an existing franchisee is active and growing, it reserves the right to compete in the same area and use other sales channels like online or telemarketing.