Crisp & Green: Innovating Fresh, Healthy Fast-Casual Dining

Crisp & Green is a contemporary fast-casual franchise that specializes in serving fresh, healthy, and customizable salads and grain bowls. Founded in 2016 in Minneapolis, Minnesota, by Keith and Erica Finkelstein, the brand has rapidly expanded its footprint across the United States. 

Headquartered in Minneapolis, Crisp & Green began franchising in 2019, capitalizing on the growing demand for nutritious dining options in a fast-paced environment.

The franchise stands out in the competitive landscape by focusing on high-quality, locally sourced ingredients and offering a wide variety of salad and bowl combinations that cater to diverse dietary preferences. 

Crisp & Green's unique selling proposition lies in its ability to deliver a gourmet, customizable experience in a fast-casual format. By combining a commitment to health with a trendy and approachable atmosphere, the franchise effectively captures the interest of health-conscious consumers looking for convenience without compromising on quality.

Training 

Crisp & Green provides comprehensive training for its franchisees to ensure they can deliver the brand’s high standards of quality and customer service. The training program includes several key components:

1. Initial Training: This consists of both classroom and hands-on training at the company's headquarters and at a designated training store. Franchisees learn about the brand’s operational procedures, food preparation standards, and customer service protocols. This phase covers everything from inventory management and staff training to marketing strategies and sales techniques.
2. Operational Support: Ongoing support is provided through regular visits from field representatives who offer guidance on operational efficiency, troubleshooting, and best practices. Franchisees receive updates on new procedures, products, and promotions to keep their operations aligned with the latest brand standards.
3. Marketing and Brand Development: Training includes strategies for local store marketing and community engagement. Franchisees are equipped with tools and resources to effectively promote their location, including social media guidance and promotional materials.
4. Technology and Systems Training: Franchisees are trained on the point-of-sale (POS) systems, inventory management software, and any other technology used in the daily operations of the store. This training helps ensure efficient and accurate transactions and inventory control.

Territory Protection

Crisp & Green franchise offers territory protection to its franchisees, ensuring that each location operates within a defined geographic area without direct competition from other franchise units.

This protection helps franchisees build a strong customer base by reducing market overlap and fostering brand loyalty within their assigned territory. The specific terms and boundaries of the protected area are outlined in the franchise agreement, providing clarity and security for new and existing franchisees.