Crestcom: Transforming Leadership with Global Impact

Crestcom International is a global leadership development and management training franchise that has been making a significant impact in the corporate world for over three decades. 

Founded in 1987 by brothers Hal and John Krause, Crestcom was established with the mission of creating a leadership development organization that emphasizes real and sustained behavioral change. The company is headquartered in Greenwood Village, Colorado, and began franchising in 1992.

Crestcom distinguishes itself by focusing not just on imparting information but on transforming leaders through its unique L.E.A.D.R. for Life program, which covers 24 core leadership skills over 12 months. 

This program is designed to produce measurable results and has been utilized by over 1 million managers across more than 60 countries. Crestcom has partnered with over 30,000 client organizations, offering an award-winning and accredited curriculum that continues to evolve with emerging leadership trends.

As of today, Crestcom operates a vast network of franchises worldwide, each committed to delivering impactful leadership training that helps organizations improve productivity and profitability.

Training 

Crestcom Franchise provides comprehensive training to ensure that franchisees are well-equipped to succeed in delivering their leadership development programs. The training starts with a four-day "Boot Camp" held at their corporate headquarters in Denver, Colorado, or virtually. During this Boot Camp, franchisees are trained on various aspects of the business, including:

1. Business Model Review: Franchisees receive an in-depth overview of Crestcom's business model, understanding how to market, sell, and facilitate the leadership development programs.
2. Operations Overview: Training covers the internal operations of the business, ensuring that franchisees are familiar with the processes and systems needed to run a successful franchise.
3. Marketing and Lead Generation: Franchisees learn strategies for marketing their services and generating leads. This includes mastering social media marketing, email marketing, and booking appointments effectively.
4. Facilitation of Leadership Programs: A significant portion of the training focuses on how to facilitate Crestcom’s L.E.A.D.R. for Life program, which covers 24 core leadership skills over 12 months. Franchisees are trained on delivering this content and engaging participants to ensure effective learning and transformation.

Territory Protection

Crestcom franchisees benefit from territory protection, which ensures that they have exclusive rights to operate within a defined geographic area. This protection allows franchisees to focus on building and expanding their business without the concern of overlapping with other Crestcom franchisees within their territory. 

By securing this exclusive territory, franchisees can develop strong relationships with local businesses and leaders, ultimately driving growth and success in their designated region.

This territory protection is part of Crestcom's commitment to supporting its franchisees by providing them with the tools and resources needed to succeed. It enables franchisees to market and deliver leadership training programs confidently, knowing they have a clear and protected area to develop their business.