Crave Hot Dogs & BBQ: Redefining Fast-Casual with Bold Flavors and Self-Pour Innovation

Crave Hot Dogs & BBQ is shaking up the fast-casual dining scene with its dynamic fusion of gourmet hot dogs and slow-smoked barbecue. Launched in 2018 by founders Samantha and Salvatore Rincione, the brand has swiftly made its mark across the United States with a growing network of franchise locations.

Franchising since its inception, Crave has expanded to more than 25 units nationwide and is operated from its headquarters in Cheyenne, Wyoming. The brand’s growth reflects its appeal to both franchisees and guests seeking a fresh twist on traditional American favorites.

The Crave menu stands out with its wide selection of specialty hot dogs, BBQ sandwiches, sliders, and hearty sides. What truly sets it apart, however, is the self-pour beverage wall featuring an array of local craft beers and cocktails. Select locations even offer axe-throwing lanes, bringing a new level of fun to casual dining.

By combining cutting-edge beverage technology, bold menu offerings, and a welcoming, family-focused atmosphere—including weekly promotions like “kids eat free” Wednesdays—Crave Hot Dogs & BBQ has carved a niche in the competitive fast-casual space.

Training

Crave Hot Dogs and BBQ provides a structured training program to support its franchisees throughout the lifecycle of their business. The types of training offered include:

1. Initial Training Program: Franchisees and their General Manager are required to complete an initial training program, which combines classroom and hands-on instruction. The program covers core areas such as restaurant operations, food preparation, line cooking, food assembly, and management duties.
2. On-Site Opening Assistance: At the time of opening the franchised business, Crave sends a representative to provide up to two days of on-site training and support. This ensures that the initial operations run smoothly and according to the brand's standards.
3. Ongoing and Remedial Training: Additional training sessions, including seminars and on-site assistance, are offered as needed or requested. These may be mandatory and aim to keep the franchise up-to-date with operational improvements and standards.
4. Refresher Training and Annual Meetings: Refresher courses and annual franchisee meetings are held to introduce new products, update operational methods, and reinforce brand practices. Attendance at these sessions may be required.
5. Industry Certifications: Franchisees and designated personnel must complete and maintain certifications in food safety and alcohol service. These certifications are from programs like ServSafe and TIPS, and all related costs are borne by the franchisee.

Territory Protection

Crave Hot Dogs and BBQ does provide franchisees with a defined territory; however, this territory is not exclusive. The franchise agreement outlines a “Designated Territory” that typically extends a certain radius from the franchise location, depending on whether the area is rural, suburban, or urban.

While Crave agrees not to establish or license another restaurant or food truck within this Designated Territory during the agreement's term, they explicitly state that the territory is not exclusive, meaning other forms of competition may still exist.

The franchisor reserves the right to operate or grant rights to others for locations at non-traditional sites (like airports or sports arenas), which may fall within a franchisee’s Designated Territory.

Additionally, Crave retains broad rights to distribute products and use its brand through other channels, including online, retail, or even through separate business models, without restriction to the franchisee’s territory.