KEY FRANCHISE STATS
All you need to know about this franchise in a snapshot
Moe's Southwest Grill, a prominent name in the fast-casual dining sector, was established in Atlanta, Georgia, during the winter of 2000. The restaurant quickly made a name for itself with its fresh Southwestern cuisine and lively, welcoming atmosphere, winning the hearts of many patrons. Moe's has become celebrated not only for its delicious burritos and other Southwestern dishes but also for its love of classic rock and relaxed vibe.
In 2007, Moe's began its expansion journey. As a part of Focus Brands—which also includes renowned names like Carvel, Cinnabon, and Schlotzsky's—Moe's benefits from extensive expertise in brand-building and operations within the food service industry. The franchise's growth has been bolstered by accolades such as being listed in Fast Casual's "Top 100 Movers and Shakers" and being recognized as a leading new franchise by Entrepreneur Magazine.
Moe's Southwest Grill is dedicated to offering its franchisees thorough support, covering areas like product development, operations, innovative marketing strategies, and comprehensive training and management development. Additionally, the franchise provides assistance in real estate, architectural design, and access to a nationwide network of brokers, ensuring franchisees have the necessary resources for success.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Moe’s Southwest Grill prioritizes thorough training for its franchisees to ensure the successful operation of their restaurants.
The program is meticulously crafted to impart essential skills and knowledge, enabling franchisees to manage Moe’s Southwest Grill locations efficiently.
The training covers a wide range of restaurant management aspects. Franchisees learn vital operational techniques necessary for the restaurant's daily operations. This includes mastering the use of essential equipment, ensuring they can prepare Moe’s signature Southwestern dishes with expertise.
Beyond the initial training, Moe’s Southwest Grill is committed to the ongoing development of its franchisees. They offer continuous training programs that act as refresher courses, keeping franchisees up-to-date with any changes in operational procedures or brand standards.
Franchisees are permitted to operate their Moe’s Southwest Grill restaurant only at the designated Accepted Location as specified by Moe’s Southwest Grill. If the restaurant site has not been approved at the time of signing the Franchise Agreement, franchisees must choose a location that meets Moe’s site selection criteria within a designated site selection area.
Franchisees do not have exclusive or protected rights within this site selection area. However, franchisees may be granted a territory with limited protection, referred to as an "Area of Protection."
Throughout the term of the Franchise Agreement, Moe’s Southwest Grill agrees not to establish or operate, nor authorize any other person to establish or operate, a restaurant under its Proprietary Marks and System within this Area of Protection. Exceptions to this protection include Captive Audience Locations, Delivery Kitchens, and other provisions outlined in the Franchise Agreement.
