AlphaGraphics: Leading the Way in Print and Marketing Solutions

AlphaGraphics is a leading provider of print and marketing solutions, renowned for its extensive history and innovative services. Founded in 1970 in Tucson, Arizona, AlphaGraphics began franchising in 1979, quickly establishing itself as a prominent name in the printing industry. 

The company's headquarters are now located in Lakewood, Colorado, following a move in 2018 from Salt Lake City, Utah​. AlphaGraphics offers a wide range of products and services, including custom signs, large format printing, business cards, vehicle wraps, and marketing materials, catering to both small businesses and large enterprises. 

This versatility, coupled with their advanced technology and marketing strategies, sets AlphaGraphics apart from its competitors. The company's commitment to quality and innovation has enabled it to maintain a strong market presence for over five decades​​.

Today, AlphaGraphics boasts multiple franchise locations across the globe, with centers in the United States, Brazil, China, Hong Kong, Mexico, Saudi Arabia, and the United Kingdom. 

This expansive network allows AlphaGraphics to provide consistent, high-quality services to a diverse customer base. Additionally, being part of the MBE Worldwide family since 2017 has further strengthened its global footprint, combining efforts with nearly 2,800 locations in 53 countries​.

Training 

AlphaGraphics offers comprehensive training and support to ensure the success of its franchisees. This robust training program is designed to equip new franchise owners with the necessary skills and knowledge to run their centers efficiently and effectively. Here’s an overview of the training provided by AlphaGraphics:

Initial Training

The initial training program at AlphaGraphics is extensive and designed to cover all aspects of operating a franchise. This training takes place over several weeks and includes both classroom instruction and hands-on experience at an AlphaGraphics certified training center. Key areas covered in this phase include:

• Operational Training: Franchisees learn about daily business operations, including workflow management, equipment usage, and production processes.
• Sales and Marketing Training: This part of the training focuses on effective sales strategies, customer service, lead generation, and local marketing tactics.
• Financial Training: New franchisees are taught how to manage their finances, including budgeting, financial reporting, and understanding key financial metrics.
• Technology Training: AlphaGraphics provides instruction on their proprietary software systems used for order management, customer relationship management (CRM), and marketing automation​​.

Ongoing Support

Beyond the initial training, AlphaGraphics offers ongoing support to its franchisees. This includes:

• Onsite Support: In the early stages of opening a new center, experienced trainers provide onsite support to ensure a smooth launch.
• Continuous Learning: AlphaGraphics offers continuous training opportunities through webinars, workshops, and an extensive online library of resources. This ensures franchisees stay up-to-date with the latest industry trends and technologies.
• Business Coaching: Franchisees have access to business coaches who provide personalized guidance and support to help them achieve their business goals​.

Territory Protection

AlphaGraphics offers exclusive territory protection to its franchisees, ensuring that each franchisee has a designated area where no other AlphaGraphics franchises or company-owned businesses will operate.

This protection helps franchisees build and grow their businesses without the concern of internal competition, allowing them to focus on serving their local market effectively.

This territorial protection is part of AlphaGraphics' commitment to supporting its franchisees' success. By guaranteeing a protected territory, AlphaGraphics helps franchise owners maximize their market potential and establish strong customer relationships within their assigned regions​.