World Gym: A Legacy of Strength and Fitness Excellence

Founded in 1976 by fitness pioneer Joe Gold, World Gym began as a single location in Santa Monica, California. It quickly became a hub for bodybuilding legends like Arnold Schwarzenegger, Lou Ferrigno, and Dave Draper, solidifying its reputation in the fitness community. Over the years, World Gym has expanded its presence globally, boasting over 250 locations across six continents.

Initially headquartered in Los Angeles, California, World Gym's corporate base transitioned to Taipei, Taiwan, following its acquisition by World Fitness Services, Ltd., the parent company of World Gym Taiwan, in 2024. The company began franchising in 1982, offering entrepreneurs the opportunity to be part of its storied legacy.

World Gym provides a comprehensive fitness experience, featuring state-of-the-art strength and cardio equipment, group fitness classes, personal training, and wellness services. The brand distinguishes itself through a commitment to serious fitness enthusiasts, fostering a community that values strength and conditioning. This dedication is encapsulated in their motto: "Serious Fitness."

Training

World Gym provides a comprehensive training structure for franchisees to ensure effective business operations. The training programs are designed to educate franchisees and their team on operational, service, and system standards. Below are the types of training offered:

1. Initial Training Program
   World Gym offers an Initial Training Program for the franchisee and up to two designated individuals, covering essential business operations. This training includes remote sessions via a Learning Management System (LMS), in-person training at a designated facility, and on-site assistance at the franchise location before opening.
2. Personnel and Approved Services Training
   Franchisees receive training materials to certify individuals delivering approved services. Each must complete the required training, pass assessments, and meet system standards before performing services at the gym.
3. Additional and Refresher Training
   The franchisor may require up to five days of in-person refresher training and up to 20 hours of LMS training annually. This helps keep staff updated with current practices and standards.
4. Annual Conferences
   Attendance at World Gym's annual conference may be required. These events provide ongoing education, networking, and updates on franchise operations.

Territory Protection

World Gym grants franchisees a “Designated Territory” where it will not establish or authorize another gym location, as long as the franchisee is in compliance with their agreement. This area is defined on the Franchise Agreement's Data Sheet and may include boundaries based on population, streets, landmarks, or mapped outlines.

Although the franchisor restricts physical competition within this zone, it reserves the right to operate through other channels like online sales. However, World Gym makes it clear that the territory is not exclusive in a broader sense.

Franchisees cannot advertise or solicit customers outside their Designated Territory without prior written consent, and there’s no right to open additional locations unless explicitly granted. Additionally, franchisees must acknowledge that World Gym and its affiliates may compete under the same or different brands outside the assigned territory.