Which Wich Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Number of franchises

247

-24%

Investment required

$254,000 - $822,000

Revenue (AUV)

$401,000

Which Wich: Revolutionizing the Art of Sandwich Customization

Which Wich is an American fast-casual restaurant chain that has made a mark in the industry with its unique approach to sandwich customization and ordering.

Founded by restaurant entrepreneur Jeff Sinelli in 2003 in Dallas, Texas, where it remains headquartered, Which Wich is celebrated for its easy sandwich ordering system and highly customizable sandwiches.

Since beginning its franchising journey in 2004, Which Wich has become part of the Sinelli Concepts Int'l. Inc. family, continuing to innovate in the culinary world.

The brand's menu is a testament to flavor, offering a diverse selection of sandwiches, salads, cheeses, chips, milkshakes, cookies, spreads, and vegetables. Additionally, Which Wich is known for its commitment to quality ingredients and exceptional customer service, making it a favorite among sandwich enthusiasts.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Development Fee	Varies
Initial Franchise Fee	$30,000
Initial Application and Document Preparation Fee	$250 to $750
Site Selection Assistance	$0 to $1,000
First Month’s Rent and Security Deposit	$2,000 to $14,000
Leasehold Improvements	$90,000 to $375,000
Store Design Consulting Services	$0 to $1,500
Furniture, Fixtures, Equipment, and Signage	$106,000 to $292,000
Initial Training Costs	$0 to $15,000
Pre-Opening Consultation	$0 to $1,000
Opening Assistance Costs	$0 to $5,000
Computer Hardware and Software	$1,500 to $15,000
Initial Inventory/Supplies	$7,500 to $12,000
Professional Services	$2,500 to $7,000
Opening Advertising Expenses	$3,500 to $10,000
Insurance	$250 to $3,000
Additional Funds (three months)	$10,000 to $40,000
Total	$253,500 to $822,250

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Franchise Disclosure Document

Training

Which Wich provides extensive training to ensure franchisees are well-prepared to run their sandwich shops effectively. Here are the key components of their training program:

Initial Training:
- Classroom Instruction: Franchisees receive 37 hours of personal classroom instruction at the Which Wich headquarters in Dallas, Texas.
- On-the-Job Training: This includes 60 hours of practical, hands-on training in a store setting, where franchisees learn day-to-day operations and management skills.
Comprehensive Program:
- The training spans two weeks and covers both theoretical and practical aspects. This includes real-life management experience and an in-depth tutorial about the Which Wich brand and culture.
Ongoing Support:
- Digital Training: Franchisees have access to digital training resources for continuous learning.
- On-Site Expertise: Field experts provide on-site support to help franchisees implement best practices.
- Franchise Business Consultants: These consultants offer ongoing advice and support to help franchisees succeed.
- Field Marketing Managers and Specialists: These professionals assist with marketing and other specialized areas to ensure the franchise's growth and alignment with the brand's standards.

Territory Protection

Franchisees of Which Wich select their store location, subject to approval by the franchisor. However, they are not granted an exclusive territory.

Competition and Exclusivity

Franchisees may encounter competition from other franchisees, franchisor-owned outlets, or other distribution channels and competitive brands managed by the franchisor.

Relocation and Expansion

Relocating the store is prohibited without prior written consent from the franchisor. Additionally, franchisees do not have the right of first refusal for opening additional stores.

Franchisor Rights

The franchisor retains the authority to develop other business systems using the same or different trademarks and to license these to others within the development area. They can also advertise, promote the system, and offer or sell similar or different products and services within the same area.