Vision Source: Championing Independent Optometry Across North America

Established in 1991 by Dr. Glenn Ellisor, Vision Source has grown into North America's premier network of private practice optometrists. Headquartered in Kingwood, Texas, this organization is dedicated to preserving the autonomy of independent eye care professionals while providing them with the resources and support typically associated with larger corporate entities.

Vision Source operates as a franchisor, with its members functioning as franchisees who own and manage their individual practices. This model allows optometrists to maintain their independence while benefiting from collective purchasing power, advanced practice management tools, and comprehensive marketing assistance.

Members offer a wide range of eye care services, including comprehensive eye examinations, disease detection and management for conditions such as glaucoma and macular degeneration, and the retail sale of eyewear and optical supplies.

A key differentiator for Vision Source is its emphasis on collaboration and shared expertise among its members. The network facilitates over 1,000 meetings annually, fostering a culture of continuous learning and mutual support. This approach not only enhances the quality of patient care but also bolsters the business success of its member practices.

Training

Vision Source provides a limited but structured set of training and support programs for its franchisees. These programs are designed to assist franchisees before and after the opening or conversion of their Eye Care Centers. The training and support primarily revolve around system access, vendor programs, and optional services rather than in-depth operational or clinical instruction.

1. Territory Designation
   Vision Source will assign the franchisee a territory and explain the parameters for accessing the Vision Source system and Cooperative Buying Program.
2. Site Selection Assistance
   For new offices, franchisees are responsible for site selection, but Vision Source must approve the location. They may also use Vision Source’s optional geospatial service to assist with choosing a suitable site.
3. Ongoing System Support
   After opening, franchisees receive access to the Cooperative Buying Program, allowing participation in price reductions negotiated by Vision Source with vendors. Vision Source also manages vendor communications and purchasing logistics but does not mandate training in business operations, staff management, or clinical services.

Territory Protection

Vision Source does not provide exclusive territories but grants each franchisee a defined Territory around their approved business location. Within this area, Vision Source agrees not to establish or franchise another Eye Care Center under its brand without consent.

However, franchisees may still face competition from Associate Members, affiliated brands, and general advertising or online sales. If the franchisee defaults or the agreement expires, Vision Source may place new franchises or members within the original Territory.